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  Circuit City Signs Rihanna

The infamous Good Girl Gone Bad has been swooped up by Circuit City to star in its new back to school campaign.

Rihanna signed a deal with the electronics retail chain to be the face and sound of new ads that will begin running next week, reports Billboard.com. Commercials will include her latest single “Disturbia” along with clips from the music video, while her image will be featured in online ads for the Richmond Va.-based company.

In addition, a mobile offering, available on circuitcity.com, will let users download a free voice tone of the singer and exclusive wallpaper images. Rihanna will also participate in an online chat on Aug. 20.

This time tends to be a stressful time for parents. The idea of leveraging technology to stay in touch with friends and family while away at school is in line with how Rihanna does things on her tours.

~ Troy Yenser, category marketing manager, Circuit City.

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8 Comments on “Circuit City Signs Rihanna”

  3. omg rihanna yu are just becoming more and more successful!!!

    keep it up its time someone like her showed up!!!
    she is so tremendous in every performance, campaigns…etc

    just keep it up =]

  4. I mean Gucci,H&M,NIKE,Disney,Cover Girl and Many other Campaigns she’s done it is getting better and better by the day go rihanna

  5. GETTIN $$$!!!!!!!!!!!! CHA – CHINNNNNNGGG!!! . . . . . . Man, I wanna be makin BIG deals like her when I grow up!! Sittin in dem “BIG meetins 4tha MILLIONS”!!! So I can be like “A Milli-on here, A Milli-on there” 2!!! :)

  6. Being a celebrity has gotta be tha coolest job IN THA WORLD!!! No, I’m not gonna say tha EASIEST cuz I kno 4a fact that’s not tru. But I mean, u can get paid MILLION$ 4juz having your picture posted and makin appearances!

  7. Check out the wallpapers (4 versions), get the video widget for your myspace/facebook pages and watch for the exclusive voicetone coming August 10. Don’t keep it to yourself, share the love!

  8. I was watching tv awhile ago and saw Rihanna’s Circuit City ad…it was great and funny! Like they had said they would do, they played her song Disturbia and had her pics in the commercials. It is good to see her being $ucce$$ful… make those dollar bills Rihanna.

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