The first drop of Rihanna’s last FENTY x PUMA collection has released! Hit the beach on PUMA.com! Make sure to check out the promo shoot in UHQ, all available in our gallery!

Lots of gifs after the jump!

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The successful FENTY x PUMA by Rihanna is a newcomer to the list of nominations in this year’s Urban Luxe Brand category at the British Fashion Council’s Fashion Awards.

Votes were cast by 2,000 members of the fashion industry across disciplines that include media, retail, communications and photography, with the voting body covering 38 countries.

“We are delighted to announce the nominees for the 2017 Fashion Awards,” says Nadja Swarovski, member of the Swarovski executive board and principal sponsor of the awards. “These fantastic talents are the very best of the global industry… Young designers are the heartbeat of our business, and it is up to all of us to foster and champion their vision.”

In 2016, The Fashion Awards underwent a rebrand, losing the “British” from its title in a bid to make the awards more international.

Urban Luxe Brand Nominees
Fenty Puma by Rihanna
Gosha Rubchinskiy
Off-White
Supreme
Vetements

The Fashion Awards is a key fundraiser for the BFC’s education foundation. Last year, the event raised £700,000 (about $920,000 at current exchange), of which £300,000 ($400,000) was used to support young British talent through scholarships. The remaining funds were allocated to Newgen, the scheme pioneered by the BFC in 1993 to nurture and support emerging talent by offering new designers mentoring as well as a platform to show at London Fashion Week. In the last academic year, the programme awarded over £100,000 ($130,000) across 12 BA and MA scholarships. The BFC will look to broaden the variety of scholarships available in the year ahead. This year, Swarovski has pledged £300,000 to the BFC’s education programme in advance of the fundraiser.

Read more about the British Fashion Council’s 2017 Fashion Awards and view all nominees here.

Rihanna does not simply enter a room; she makes an entrance. And on Friday afternoon at the Bloomingdale’s flagship store in New York City, she was escorted inside by an exuberant high school marching band decked out in Fenty University gear, which brilliantly abbreviates to “F.U.”

The occasion was a “pep rally” for the drop of Rihanna’s Fenty x Puma fall 2018 collection, which showed during Paris Fashion Week last winter at the Bibliothèque nationale de France. Rather than teacher’s pets, though, Rihanna was inspired by the stylish delinquents of detention who toss textbooks to the wind, showing shoelace chokers, platform sneakers, and plenty of crop tops.

We really can’t think of a better reason to skip school (or work) on a Friday than to attend Rihanna’s Fenty University, which is basically the Harvard of fashion. Below, she schools us on everything from style to Instagram.

So, you’re teaching a Fenty University master class. What would you want to tell young girls about how to wear clothing that fits their bodies, but also makes them feel good?
Well, I actually have had the pleasure of a fluctuating body type, where one day I can literally fit into something that is bodycon, and then the next day — the next week — I need something oversized; I need a little crop here and a high-waist there to hide that part, you know?

I really pay attention every day when I go into the closet about what’s working for my body that morning. I feel like that’s how everyone should go after fashion, because it’s an individual thing. And then, if you take it further, it’s like: What week are you having? You having a skinny week? You having a fat week? Are we doing arms this week? We doing legs this week? We doing oversized?

I love to play with silhouettes as well, but I think it’s important to make sure that you wear the thing that works for your body the best, and that’s flattering.

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Rihanna hosted a pep rally to celebrate the launch of the AW17 FENTY x PUMA collection at Bloomingdales in NYC today (Oct 13th).

Heading to event

Inside FENTY x PUMA Launch

The FENTY x PUMA F.U Suede slides have arrived! Join FENTY University with these comfy slippers in three colorways. A little tip is to order a size down since they run big. Head over to Puma.com and get yourself a pair!

Welcome to the Fenty University! Rihanna’s AW 17 FENTY x PUMA collection is ready to take you back to school. Head over to Puma.com to get your Fall pieces!

You had to be cautious walking into Rihanna’s Fenty x Puma show at the Park Avenue Armory tonight (Sep 10th). The venue was shrouded in almost complete darkness, save for the glow of overhead lights that shone on the glittering pink mountains of sand in the middle of the space. In fact you could have easily missed the scarily steep ramps that were sitting at each end of the runway altogether. The sound of engines revving backstage, however, was unmistakable. And as the lights went up and the fog machines began to blow, the vrooming got louder and boom! A motorcycle sped out from the curtains, flying through the air with a 360 flip and a perfect land on the other side. Three more motocross stuntmen followed: was this a fashion show or the Big Apple Circus?

It was, by and large, the jolt that New York Fashion Week needed after what has been a pretty subdued round of weekend shows. Rihanna’s event was primed to be a highlight, but few could have anticipated tonight’s breath-taking spectacle. After the jumps, spins, tricks, and parade of Fenty x Puma’s motocross-meets surf looks, the Bad Gal took her bow—or ride, we should say. She came in with her hands raised in the air, perched on the back of a motorcycle, blowing kisses to the elated crowd.

The event

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