Watch the full interview above, starting at 4:16.
Let’s get one thing straight — Rihanna is more than a pop icon. “I have long-term goals in fashion, but not so much with any one brand. You just never know what’s going to happen,” said the superstar during her in-depth talk with Vogue’s Hamish Bowles at the Forces of Fashion conference.
Rihanna’s dedication shows; with Fenty x Puma, Fenty Beauty and collaborations with Manolo Blahnik, Stance, and Christian Dior, she’s built a fashion empire that extends far beyond merch. As a businesswoman, she’s proved herself capable of being on the pulse of what consumers want and willing to take creative risks others might shy away from. At today’s panel, the bad gal explained the history of her relationship with the industry and why she’s only just getting started.
“I enjoy fashion that’s the thrill and the challenge,” she shared with Bowles. “You can only keep growing and evolving [with each collection] I take it seriously, I have a lot of respect for this industry.”
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It’s been over two weeks since Rihanna unleashed her debut Fenty Beauty collection on the world, and the hype hasn’t died down. But that isn’t just because of the pop star’s celebrity. It seems Rihanna, by offering 40 different shades, has tapped into a palpable void in the market for more inclusivity in commercially sold beauty products.
“I wanted things that I love,” she told Refinery 29. “Then I also wanted things that girls of all skin tones could fall in love with. In every product I was like, ‘There needs to be something for a dark-skinned girl; there needs to be something for a really pale girl; there needs to be something in-between.’ There’s red undertones, green undertones, blue undertones, pink undertones, yellow undertones—you never know, so you want people to appreciate the product and not feel like: ‘Oh that’s cute, but it only looks good on her.’”
The reaction has been, to judge by early indicators, positive. There was such appetite for Fenty Beauty that a handful of the darkest shades almost immediately sold out, The Cut reported. Celebrities, too, have been effusive in their praise. Comedian and actress Mindy Kaling showed her support for the launch the day of, tweeting a screenshot of the array of shades along with her own thank-you note to Rihanna. Meanwhile, Academy-Award nominee and Empire actress Gabourey Sidibe gave her seal of approval, tweeting, “In case you’re wondering about #FentyBeauty on dark skin, issa YES for me dawg.”
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Rihanna never does things by halves and the exclusive UK launch of Fenty Beauty, certainly arrived with a bang. Hundreds of posters lined Knightsbridge underground station as beauty devotees emerged to form a mile long queue at 8am (Sep 19th). Hoards of crowds were seen across the country as Harvey Nichols opened its doors nationwide, with 10,000 online customers also logging on for a first look at the new generation of beauty online.
Amid tight security and secrecy (this is Rihanna after all), the crowd gathered with escalating excitement.
A hotbed of social influencer talent and VIP guests including new Vogue Editor Edward Enninful, model Leomie Anderson and singer Talia Storm (pictured), were taken on an experiential journey exploring the five different Fenty Beauty stations; Artistry, Gloss Bomb, Match Stix, Killawatt and Blotting. While playing with products, guests snacked on Prosecco-flavoured doughnuts and fortune cookies that revealed custom Fenty fates.
But it was before the party had even started that our Bajan queen produced the highlight of the night. Six lucky (and unsurprisingly shaky) customers were plucked from the swirling queue outside and invited for a Fenty makeover with the lady herself.
Resplendent in a lilac dress by Molly Goddard, the superstar greeted her awestruck fans to talk makeup, magic and more before heading down to spend a night dancing to a live set from DJ Debby Coda.
With litres of Ace of Spades Champagne, Don Julio tequila cocktails and Peroni beer, the rest of the night was a blur of swirling shapes and starry-eyes.
Leaving the launch
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Fashion, retail and beauty’s top leaders will gather for the annual WWD Apparel + Retail CEO Summit Oct. 24 to honor their own and download the latest industry intelligence and news, including an update from Rihanna.
The powerhouse multihyphenate is expected to talk about her Fenty x Puma clothing and shoe line, her beauty launch and other projects.
In addition to deep dives into the latest trends in the industry — from how technology is changing everything to how private equity companies are playing the field to how consumer tastes are shifting — the summit will feature the second annual WWD Honors ceremony.
Karl Lagerfeld will receive the John B. Fairchild Honor, which is dedicated to the lifetime of service and fashion influence of WWD’s late chairman and editorial director.
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You had to be cautious walking into Rihanna’s Fenty x Puma show at the Park Avenue Armory tonight (Sep 10th). The venue was shrouded in almost complete darkness, save for the glow of overhead lights that shone on the glittering pink mountains of sand in the middle of the space. In fact you could have easily missed the scarily steep ramps that were sitting at each end of the runway altogether. The sound of engines revving backstage, however, was unmistakable. And as the lights went up and the fog machines began to blow, the vrooming got louder and boom! A motorcycle sped out from the curtains, flying through the air with a 360 flip and a perfect land on the other side. Three more motocross stuntmen followed: was this a fashion show or the Big Apple Circus?
It was, by and large, the jolt that New York Fashion Week needed after what has been a pretty subdued round of weekend shows. Rihanna’s event was primed to be a highlight, but few could have anticipated tonight’s breath-taking spectacle. After the jumps, spins, tricks, and parade of Fenty x Puma’s motocross-meets surf looks, the Bad Gal took her bow—or ride, we should say. She came in with her hands raised in the air, perched on the back of a motorcycle, blowing kisses to the elated crowd.
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New York, NY (September 7, 2017) – Rihanna, in partnership with Kendo Brands, a LVMH-owned beauty developer, launches her global makeup brand, Fenty Beauty, in an unprecedented 1,600 stores across 17 countries in one day. The beauty industry’s most anticipated launch, Fenty Beauty was created by Rihanna with a vision that’s always ahead of the game – Fenty Beauty redefines the rules with light-asair formulas that love to be layered, in a global lineup of shades designed for all.
Rihanna was inspired to create Fenty Beauty after trying to find products that worked across all skin types and tones. With Rihanna’s mandate of inclusivity, Fenty Beauty offers a wide range of products for traditionally hard-to-match skin tones, creating formulas that work for all skin types, and pinpointing universal shades.
Just like Rihanna, the brand is both edgy and feminine, with a complexion-focused product assortment developed to work together and provide everyone with Rihanna’s real-life method for killer radiance, The Fenty Face.
“The Fenty Face was created for women of all skin tones, of all personalities,” she says. “These steps are key to starting your makeup, no matter the look you’re going for. This is where the fun begins.”
For Rihanna, the secret to radiance lies in the very first step of the Fenty Face, a soft matte filt’r—because no matter your skin type, adding glow on glow = unwanted shine. The second step? Layer your highlight for strategically-placed glow—it’s all about lighting up where you want. Lastly, get ahead of shine by blotting on the fly, wherever and whenever; Rihanna believes that being photo-ready means being shine-free. Tested backstage, on stage, and in real life, The Fenty Face is the key to unlocking all of makeup’s limitless possibilities. This process is at the core of this 91-sku line, which includes 40 shades of Pro Filt’r Soft Matte Longwear Foundation; 1 universal Pro Filt’r Instant Retouch Primer; 30 magnetic Match Stix Skinsticks, in both matte and shimmer finishes to contour, correct, conceal, highlight and blush; 6 cream-powder hybrid Killawatt Freestyle Highlighters for face and eyes; Invisimatte Blotting Powder and Paper; 1 universal lip gloss known as Gloss Bomb; and a variety of application tools.
In addition to creating every detail of each product in her cosmetics collection, Rihanna also personally appointed three prestigious makeup artists to represent Fenty Beauty around the world. This Global Artistry Team includes James Kaliardos as Resident Artist, and Priscilla Ono and Hector Espinal as Global Makeup Artists.
Fenty Beauty by Rihanna is available starting September 8, 2017 at Sephora, Harvey Nichols and FentyBeauty.com
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