You had to be cautious walking into Rihanna’s Fenty x Puma show at the Park Avenue Armory tonight (Sep 10th). The venue was shrouded in almost complete darkness, save for the glow of overhead lights that shone on the glittering pink mountains of sand in the middle of the space. In fact you could have easily missed the scarily steep ramps that were sitting at each end of the runway altogether. The sound of engines revving backstage, however, was unmistakable. And as the lights went up and the fog machines began to blow, the vrooming got louder and boom! A motorcycle sped out from the curtains, flying through the air with a 360 flip and a perfect land on the other side. Three more motocross stuntmen followed: was this a fashion show or the Big Apple Circus?

It was, by and large, the jolt that New York Fashion Week needed after what has been a pretty subdued round of weekend shows. Rihanna’s event was primed to be a highlight, but few could have anticipated tonight’s breath-taking spectacle. After the jumps, spins, tricks, and parade of Fenty x Puma’s motocross-meets surf looks, the Bad Gal took her bow—or ride, we should say. She came in with her hands raised in the air, perched on the back of a motorcycle, blowing kisses to the elated crowd.

The event
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Rihanna’s past showings for the PUMA saw a haunted forest meets hall of mirrors, complete with goth-ified Hadids, for her debut in New York, and last season she featured modern day Marie Antoinettes. For Fall 2017, Rihanna upped the ante, (the Anti, if you prefer), as she took over Paris’ Richelieu-Louvois Library for a show that read equal parts runway (models walked top of long desks, rather than the traditional catwalk) and detention—except you actually wanted to be here. Here, in a video premiering exclusively on W, Rihanna explains the inspiration for the show.

“It’s a huge library, and I couldn’t think of anywhere better for the theme of this collection: back to school,” the singer explains in the two minute clip. “All the cliques, all the lunch tables, all the different personalities and attitudes and looks and styles and energies. I’m really excited about it.”

The video also provides a backstage look at the so-called Fenty Class of 2017, which is filled with the season’s most buzzed about models. Appearing in the clip are Joan Smalls, Slick Woods, Grace Elizabeth, Stella Maxwell, Hanne Gaby Odiele, and Dilone, all of whom appear both on the runway, as well as just before, receiving final touch ups from the designer.

Also making an appearance? None other than Cara Delevingne, a Rihanna bestie and upcoming co-star: the two will also appear on-screen together, alongside Dane DeHaan, in this summer’s Valerian and the City of a Thousand Planets. The model-turned-actress is seen running backstage post-show as one of the many clamoring to give their congratulations.

Rihanna unveiled her third FENTY x PUMA collection on Monday evening at Paris Fashion week (March 6th). The theme for her Autumn-Winter 2017-2018 ready-to-wear collection was back-to-school “Fenty University” and was held at the National Library of France.

Her Autumn-Winter 2017-2018 ready-to-wear collection debuted in a “Fenty University” themed show, set at the National Library of France where study tables functioned as runways. Fenty X Puma released a teaser of the show on Sunday, where the sentence “I will not be late” appeared repeatedly followed by a “detention card” detailing the time, date, and place of the show

For the first time ever Rihanna went live on instagram during the fashion show, streaming live from backstage and making final adjustments to the models.

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Full FENTY x PUMA fashion show

Rihanna goes live on instagram

Rihanna is in town for Paris Fashion Week! Today (March 3rd) she attended the Christian Dior Womenswear Fall/Winter 2017/2018 fashion show. On Monday she will be having her own fashion show for her third FENTY x PUMA collection. In the meantime, head over to our gallery for photos from today.

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September 30th, 2016

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Rihanna was among the A-list celebrities at today’s Dior Show at Paris Fashion Week Ready to Wear Spring/Summer 2017. Like most of the celebs in attendance, Rihanna’s outfit consisted of head-to-toe Dior pieces from the new line. Head over to our gallery for the stunning photos!

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VOGUE – Rihanna presented her new Fenty x Puma collection in an intimate salon setting in Paris yesterday, though legions of her fans across the globe tuned in to watch the live-stream on Tidal. Just minutes before the lights went up on the runway, as models such as Imaan Hammam, Taylor Hill, and Anwar Hadid milled about the hallways of the Hôtel Salomon de Rothschild in 18th-century-inspired streetwear looks, the singer checked in with Vogue.com for an exclusive pregame interview. Here she talks candidly about her vision for Spring 2017, about how Versailles became a major source of inspiration, and why Marie Antoinette might be the most important bad gal muse of all time.

Tell us about the mood of the new collection.
“It was definitely a departure from the first collection; that collection had a much darker tone to it, intentionally so. To me, Spring should feel like something fresh, even though I’m not going to stop wearing black altogether. But I didn’t want it to be super-bubbly, so I kept it a bit street—everything was super-sporty and definitely highly influenced by 18th-century French culture, and the style of that time, mainly Marie Antoinette, and the Palace of Versailles. She just had this regal way about her, and everything she did was big. I wanted to mix that in with sport. I thought it would be a challenge, and it was! But I enjoyed it, and I hope that people do, too.”

Why did you choose to show your collection in Paris?
“I chose Paris because I wanted people to feel the entire tone of the new collection. I wanted them to feel like this is what Marie Antoinette might wear to the gym, or play tennis in. I imagined it like that, and I hope people receive it in a fun way. The other challenge was having to design part of the collection for men. I ended up just going back to myself for that, because, you know, I wear men’s clothes all the time. So I thought to myself, “Just design what you like to wear.” Tonight it’s going to be a very salon-style show—very French—and that idea was inspired by those old Christian Dior shows from back in the day, when he would show in a small room. When I went to the Dior headquarters and heard the story of how Christian Dior used to show in those small spaces, it stunned me, because Dior is such a huge brand.”

What are your first memories of Paris?
“I remember a lot of Coca-Cola and a lot of chocolate! Not matter where I was, even in a radio station, they always offered chips, chocolate, and Coca-Cola. I would have been 16 or 17 at the time. But I remember the architecture being so incredible to look at—the fountains in the middle of roundabouts, the streets, the lampposts. Everything here is so beautiful, it never leaves you, even if you’ve only been to Paris once. The more you come, the more you learn about the culture. Eventually I was able to go to Versailles. We shot a Dior campaign there. I was blown away to be in the halls and the rooms that Marie Antoinette roamed through. Those things stay with you, and later go on to inspire things that you do. And that’s what happened with this collection.”

If you could pick one song to describe this collection, what would it be?
“Well, funnily enough, I can give you a sort of collabo of an answer on that because the soundtrack tonight is a combination of violins mixed with trap beats. To me, that represents this collection: It’s super-regal and a perfect mix of street- and sportswear.”


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