July 22nd, 2016

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Rihanna’s FENTY x PUMA collection continues to churn out new colorways in an effort to sustain consumer frenzy. On July 28, the collection will release a camouflage iteration of its creeper style.

Priced at 140 euros, or $154, the shoe will become available for sale on Puma’s web site and in select stores.

Prior creeper iterations have sold out in rapid pace. Other recent Fenty releases — including the furry slide and high-top, have also sold out.

Rihanna is preparing for Fenty’s next season, according to sources, which is expected to be presented in a new format. Prior, the collections had been shown with a runway show during New York Fashion Week.


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Dior has shared an exclusive backstage video of the shooting of the Dior sunglasses collection starring Rihanna lensed by photographer Jean-Baptiste Mondino and an intimate interview with the singer of Sledgehammer.

 

Dior:Is it the first time you work with Jean-Baptiste Mondino?

Rihanna: Yes, but he has been on the bucket list for a while.

Dior: What do you like the most about his way of taking photographs?

Rihanna: He’s fast, and gives incredibly precise direction.

Dior: What is the atmosphere on set?

Rihanna: He plays the BEST music on set, tons of old school R&B. Not once did I have to change the music.

Dior: Could you share an anecdote about this shooting?

Rihanna: This shoot was done under unique circumstances. I came straight from a show, spent a lot of time getting my weave taken out, but once we got to set no time was wasted. He knows exactly what he wants, and does not hold back his personality, which was delightful.

Dior: What is your personal relationship with the House’s creations?

Rihanna: It doesn’t get more personal than designing for this house. It’s an honor, and I STILL can’t believe that I’ve been given this opportunity.

Dior: Could you describe your new sunglasses?

Rihanna: They’re futuristic, yet sporty at the same time.

Dior: Can you tell us about your inspiration?

Rihanna: Believe it or not, La Forge from “Star Trek” back in the day! I’ve always been obsessed with his eyewear, and when I got to Dior and saw all the materials I could play with, it all just came together.

Dior: What was the creation process with the Dior teams?

Rihanna: The process was pretty seamless. I spent a day at Dior with their eyewear design team. Started by looking through all the archives to see what they’ve done in the past, then got acquainted with all the new materials! I literally sat there drew, and drew until I was happy with the design, and the team illustrated it for me right then and there. We picked materials and colors that same day, and after that it was a matter of weeks before I saw the first prototype.

Dior: According to you, what is the best occasion to wear them?

Rihanna: All Summer Long, but definitely whenever you want.

Dior: What could you hide behind your sunglasses?

Rihanna: What you’re thinking!… before it comes out of your mouth. Ha!

Dior & Rihanna sunglasses are available in the shops and on Dior.com

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July 13th, 2016

After Embodying the Dior Woman in the secret garden IV Campaign, the House of Dior and Rihanna are writing a new page on their shared story: the star has designed a pair of sunglasses with pure lines and futuristic accents in a range of metalized colors.

Named simply “RIHANNA”, the Collection reflects a star who plays as much with fashion as she does music, composing a new vision of woman with each new album. This collaboration marks the fusion of Rihanna’s personal sense of style with the creativity of the Dior spirit.

The new Rihanna x Dior sunglasses are all available on Dior.com.


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