Rihanna covers Essence Magazine

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SS18 @FENTYXPUMA is out NOW! ?? So excited for y'all…

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Rihanna has long been a gamechanger in the creative world – as a singer, a songwriter, an actress, a fashion designer, you name it. Rihanna’s first introduction as PUMA Women’s Creative Director, the PUMA Creeper remixes the iconic PUMA Suede with a little bit punk and a little bit rebel.

Inspired by the NYC punk rock style, the PUMA Creeper – the first style of her PUMA by Rihanna Collection and FENTY label – ups the ante, refreshing the Suede with a platform “creeper” sole.

“I am so excited to finally introduce the PUMA Creeper to the world. Partnering with PUMA has given me the opportunity to create pieces that are unique and unexpected. I really wanted to dig into their archive and give classic silhouettes my own spin. The PUMA Creeper is just that.”

Get the limited edition Puma Creepers by Rihanna now at Puma.com/Creeper

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rihanna-travis-scott-puma

VOGUE – While she’s been taking New York Fashion Week by storm, it’s Rihanna’s off-duty style that has been making us swoon all summer long. Whether in Vêtements or Ellery, or jamming in the studio in streetwear favorites like Thrasher and W.I.A., RiRi has demonstrated her distinctive approach to marrying high-low pieces with panache. She’s sported her Dior Diorama bag with everything from a Sean John tracksuit to fresh-off-the-runway Simone Rocha, but lately it’s her shoes that have been stealing the spotlight.

Always one to add a sportswear element to her ensembles, the 27-year-old is now launching her first collection, Puma by Rihanna, available tomorrow on Puma.com for presale and, from September 15 to 17, at an exclusive pop-up boutique at 312 Bowery Street, between East First and Bleecker Streets, in Soho.

We’ve seen the creeper-style sneaker-shoe hybrid on the superstar for quite a while, but now it is finally ready for the public. Available initially in black with a white Puma stripe and black sole, the first version recalls steampunk variations worn by the London underground. All-black and all-tan editions, both with gum soles, will be released on September 25, but those in New York City will be able to swing by the East Village pop-up to get their hands on them first. Priced at just $120, the cool, covetable kicks ground any look with a subversive slant and grungy undertone worthy of the singer herself.

The Puma pop-up store will be open from 12 to 5 p.m. on September 15, and 11 a.m. to 7 p.m. on September 16 and 17.
Limited pairs will be available for sale during the pop-up, and purchases will be limited to one pair per person. This will be the only brick-and-mortar store worldwide where consumers can purchase the black-white colorway early, as well the other two creeper colors from the September drop.

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