Named contributing creative director as part of a three-year deal, Rihanna has designed socks and leading campaigns for Stance.
She’s also becoming one of Stance’s brand ambassadors, joining celebrities like artist Langley Fox Hemingway and former NBA All-Star Allen Iverson as the so-called “Punks and Poets.”
Rihanna has put a personal stamp on the product by emblazoning the phrase “Bad Gal” all over the designs, she also printed her surname Fenty in a Gothic typeface on the back of the crew socks.
“I’ve had a great relationship with Stance for a long time and I am happy to be working with them on such a fun and creative project,” said Rihanna.
Stance usually sells its wares at retailers such as Colette, American Rag Cie, Nordstrom and Shopbop.com, but it has yet to finalize the list of retailers that will carry Rihanna’s 18 styles for fall.
For international delivery, check out the collection at Tillys.com