Singer Rihanna fronts a new ad for Optus which pairs her with the telco’s pre-paid penguins in space.

The ad, created by M&C Saatchi, launches tonight.

The Optus campaign follows a similar strategy which saw the company tie in with rock star Pink last year.

It gives users of the Optus pre-paid service an opportunity to win tickets to Rihanna’s ‘Last Girl on Earth’ tour, which comes to coming to Australia next year.
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It was a proud moment for the 22-year-old Barbadian beauty and her big bro Kanye West, who was in the audience with pal Mr. Hudson on August 12 at the world’s most famous arena — NYC’s Madison Square Garden.
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“So I went to Rihanna’s concert tonight and when I saw her do ‘I’m so hard, eh eh eh,’ I’m not gonna lie to ya’ll, I might have actually started crying,” Kanye told the crowd at his secret NYC show later in the evening.

“Just to see my little sister on stage with her production, her outfit, her song and rocking Madison Square Garden at her own sold-out show . It was a very emotional moment for me and I’m just so proud of her.”

JustJared


The ‘Tik Tok’ singer – who is currently supporting the star on her ‘Last Girl on Earth Tour’ – is learning a lot from the ‘Umbrella’ hitmaker and thinks it would be great to release a track together.

When quizzed on the possibility of a duet, Kesha said:

“I would love to. I mean, it’s kind of been tossed around. There’s not really much time that we’ve spent writing and stuff on this tour, because it’s been so crazy, but it’s definitely an idea I’m not opposed to.
“I don’t know what she would be learning from me, aside from how to look like a maniac, but I’ve definitely learned a lot from her. I’ve only been performing pop music for under a year, so I’m relatively new to the arena thing. It’s terrifying, so I really do, every night, watch her, and she’s so graceful and so sweet and so bad*ss.”

The 23-year-old singer was thrilled to have performed at New York’s Madison Square Garden last night (12.08.10), and admitted the concert was a landmark in her career.

Kesha told MTV News:

“It’s a landmark in my career – it’s just an epic venue. It definitely means a lot for me to be playing there, especially with Rihanna, because she’s so incredible.”

Contactmusic

  • Rihanna performed in Uncasville, CT on August 11. On stage she brought up Jennifer Rosales [her assistant] and wished her a happy birthday! She also mentioned that she’s recording a new album.
  • On a press conference in Sao Paulo [Brazil] Ne-Yo was asked about Rihanna’s next album. He said Rihanna has asked him to not tell anybody about it yet.

  • Demi Lovato loves Rihanna’s style:

“I feel like it’s more Rihanna than Lady Gaga. I’m a huge Rihanna fan and I also love spikes and anything leather. And I have this crazy jewelry. Actually this one [ring] is pretty crazy [with all its spikes], and the bracelets have twice as many spikes. Overall, I guess you can say there’s a ton of spikes in my wardrobe!”

  • Yesterday RiRi performed at Madison Square Garden, view the first photos here.

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