FENTY x PUMA SS18 Release

SS18 @FENTYXPUMA is out NOW! ?? So excited for y'all…

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Fenty Beauty MATTEMOISELLE Lipsticks

Ett inlägg delat av badgalriri (@badgalriri) 26 Dec 2017 kl….

has tapped into a palpable void
in the market for more inclusivity
in commercially sold beauty products.
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Rihanna’s FENTY x PUMA collection continues to churn out new colorways in an effort to sustain consumer frenzy. On July 28, the collection will release a camouflage iteration of its creeper style.

Priced at 140 euros, or $154, the shoe will become available for sale on Puma’s web site and in select stores.

Prior creeper iterations have sold out in rapid pace. Other recent Fenty releases — including the furry slide and high-top, have also sold out.

Rihanna is preparing for Fenty’s next season, according to sources, which is expected to be presented in a new format. Prior, the collections had been shown with a runway show during New York Fashion Week.


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As Puma’s latest Creative Director, Rihanna recently released her very first Puma Creeper in black, which sold out in just a few hours. On September 25th the creeper model will be available in multiple colors to purchase online.

Rihanna has also personally customized Puma’s classic Suede styles. The German magazine Snipes featured an article about Rihanna’s redesigns.

The spread is available to read in our gallery and on the Snipes website.

You can purchase the Suede Classic trainers on Puma.com.

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