Listen AND watch to N.E.R.D featuring Rihanna – “Lemon”! Stream and purchase on smarturl.it/lemonsingle.
When Rihanna’s new makeup line, Fenty Beauty, launched on September 8th, beauty lovers around the world went absolutely insane. From the yellow-gold highlighters to her range of 40 foundation shades and very Instagrammable packaging, there is truly something for everyone to swoon over — and thanks to the influencers and fans doing just that all over the internet, Rihanna is literally winning right now when it comes to the world of beauty.
According to Tribe Dynamics‘ earned media value report for the month of September, Fenty Beauty recorded $72 million in earned media value during the month of September — its first month in existence — being beat only by cult-favorite brand Anastasia Beverly Hills, who reported $97.3 million in earned media value, and MAC, who reported $77.1 million.
What does that mean, exactly? As Tribe Dynamics explains, “Earned Media Value (EMV) is Tribe Dynamics’ prescribed metric that quantifies the estimated value of publicity gained through digital earned media and their respective engagement levels.” In other words, it’s the value of the amount of publicity the brand received through Instagram, Youtube, Facebook, Twitter and blog posts combined.
For reference, Fenty’s $72 million is $20 million more than NYX’s earned media value, followed by Benefit, which came in at $48.1 million, and Urban Decay which landed at $37.0 million.
And thanks to support from influencers like Jeffree Starr, Nyma Tang and many more, Fenty’s EMV for YouTube content alone landed the brand in first place in that category with $10.6 million, and the same went for Twitter, with nearly a $5 million lead over other brands. The brand remained at third place in the Instagram category with a total of $41.9 million.
The successful FENTY x PUMA by Rihanna is a newcomer to the list of nominations in this year’s Urban Luxe Brand category at the British Fashion Council’s Fashion Awards.
Votes were cast by 2,000 members of the fashion industry across disciplines that include media, retail, communications and photography, with the voting body covering 38 countries.
“We are delighted to announce the nominees for the 2017 Fashion Awards,” says Nadja Swarovski, member of the Swarovski executive board and principal sponsor of the awards. “These fantastic talents are the very best of the global industry… Young designers are the heartbeat of our business, and it is up to all of us to foster and champion their vision.”
In 2016, The Fashion Awards underwent a rebrand, losing the “British” from its title in a bid to make the awards more international.
Urban Luxe Brand Nominees
Fenty Puma by Rihanna
The Fashion Awards is a key fundraiser for the BFC’s education foundation. Last year, the event raised £700,000 (about $920,000 at current exchange), of which £300,000 ($400,000) was used to support young British talent through scholarships. The remaining funds were allocated to Newgen, the scheme pioneered by the BFC in 1993 to nurture and support emerging talent by offering new designers mentoring as well as a platform to show at London Fashion Week. In the last academic year, the programme awarded over £100,000 ($130,000) across 12 BA and MA scholarships. The BFC will look to broaden the variety of scholarships available in the year ahead. This year, Swarovski has pledged £300,000 to the BFC’s education programme in advance of the fundraiser.
A recap of the top 100 songs & top 50 artists of the Pop Songs airplay chart’s first 25 years.
After piling up record after record (musically and achievement-wise) on Billboard’s Pop Songs radio airplay chart, Rihanna reigns as the No. 1 artist over the first 25 years of the survey, which began with the list dated Oct. 3, 1992.
Rihanna roared onto the ranking, which reflects the most-played songs each week on pop radio, according to Nielsen Music, in 2005 with her debut hit “Pon De Replay,” her first of an unprecedented 30 top 10s. In 2006, she earned her first Pop Songs No. 1, “SOS,” of 11, a record she shares with Katy Perry, the chart’s No. 4 top artist.
Notably, Rihanna has reached historic heights despite having arrived on the chart more than halfway through its existence.
Rihanna’s highest-ranking song on the 25-year ranking is “We Found Love,” featuring Calvin Harris, at No. 17.
Rihanna does not simply enter a room; she makes an entrance. And on Friday afternoon at the Bloomingdale’s flagship store in New York City, she was escorted inside by an exuberant high school marching band decked out in Fenty University gear, which brilliantly abbreviates to “F.U.”
The occasion was a “pep rally” for the drop of Rihanna’s Fenty x Puma fall 2018 collection, which showed during Paris Fashion Week last winter at the Bibliothèque nationale de France. Rather than teacher’s pets, though, Rihanna was inspired by the stylish delinquents of detention who toss textbooks to the wind, showing shoelace chokers, platform sneakers, and plenty of crop tops.
We really can’t think of a better reason to skip school (or work) on a Friday than to attend Rihanna’s Fenty University, which is basically the Harvard of fashion. Below, she schools us on everything from style to Instagram.
So, you’re teaching a Fenty University master class. What would you want to tell young girls about how to wear clothing that fits their bodies, but also makes them feel good?
Well, I actually have had the pleasure of a fluctuating body type, where one day I can literally fit into something that is bodycon, and then the next day — the next week — I need something oversized; I need a little crop here and a high-waist there to hide that part, you know?
I really pay attention every day when I go into the closet about what’s working for my body that morning. I feel like that’s how everyone should go after fashion, because it’s an individual thing. And then, if you take it further, it’s like: What week are you having? You having a skinny week? You having a fat week? Are we doing arms this week? We doing legs this week? We doing oversized?
I love to play with silhouettes as well, but I think it’s important to make sure that you wear the thing that works for your body the best, and that’s flattering.
Barbados’ most famous daughter will soon have a lasting landmark named after her right in the neighbourhood where she grew up.
In a statement a short while ago, the Ministry of Tourism announced:
“The Government of Barbados will on Independence Day, Thursday 30th November, 2017 officially change the name of Westbury New Road located in St. Michael to Rihanna Drive in honour of Barbadian superstar Ms. Robyn Rihanna Fenty who grew up in Westbury New Road.”
Prime Minister Freundel Stuart and Rihanna are scheduled to unveil the new signage at a two hour ceremony at Westbury New Road, from 3.00pm to 5.00pm on Independence Day. (PR)
New York, NY (September 7, 2017) – Rihanna, in partnership with Kendo Brands, a LVMH-owned beauty developer, launches her global makeup brand, Fenty Beauty, in an unprecedented 1,600 stores across 17 countries in one day. The beauty industry’s most anticipated launch, Fenty Beauty was created by Rihanna with a vision that’s always ahead of the game – Fenty Beauty redefines the rules with light-asair formulas that love to be layered, in a global lineup of shades designed for all.
Rihanna was inspired to create Fenty Beauty after trying to find products that worked across all skin types and tones. With Rihanna’s mandate of inclusivity, Fenty Beauty offers a wide range of products for traditionally hard-to-match skin tones, creating formulas that work for all skin types, and pinpointing universal shades.
Just like Rihanna, the brand is both edgy and feminine, with a complexion-focused product assortment developed to work together and provide everyone with Rihanna’s real-life method for killer radiance, The Fenty Face.
“The Fenty Face was created for women of all skin tones, of all personalities,” she says. “These steps are key to starting your makeup, no matter the look you’re going for. This is where the fun begins.”
For Rihanna, the secret to radiance lies in the very first step of the Fenty Face, a soft matte filt’r—because no matter your skin type, adding glow on glow = unwanted shine. The second step? Layer your highlight for strategically-placed glow—it’s all about lighting up where you want. Lastly, get ahead of shine by blotting on the fly, wherever and whenever; Rihanna believes that being photo-ready means being shine-free. Tested backstage, on stage, and in real life, The Fenty Face is the key to unlocking all of makeup’s limitless possibilities. This process is at the core of this 91-sku line, which includes 40 shades of Pro Filt’r Soft Matte Longwear Foundation; 1 universal Pro Filt’r Instant Retouch Primer; 30 magnetic Match Stix Skinsticks, in both matte and shimmer finishes to contour, correct, conceal, highlight and blush; 6 cream-powder hybrid Killawatt Freestyle Highlighters for face and eyes; Invisimatte Blotting Powder and Paper; 1 universal lip gloss known as Gloss Bomb; and a variety of application tools.
In addition to creating every detail of each product in her cosmetics collection, Rihanna also personally appointed three prestigious makeup artists to represent Fenty Beauty around the world. This Global Artistry Team includes James Kaliardos as Resident Artist, and Priscilla Ono and Hector Espinal as Global Makeup Artists.
Fenty Beauty by Rihanna is available starting September 8, 2017 at Sephora, Harvey Nichols and FentyBeauty.com