The successful FENTY x PUMA by Rihanna is a newcomer to the list of nominations in this year’s Urban Luxe Brand category at the British Fashion Council’s Fashion Awards.
Votes were cast by 2,000 members of the fashion industry across disciplines that include media, retail, communications and photography, with the voting body covering 38 countries.
“We are delighted to announce the nominees for the 2017 Fashion Awards,” says Nadja Swarovski, member of the Swarovski executive board and principal sponsor of the awards. “These fantastic talents are the very best of the global industry… Young designers are the heartbeat of our business, and it is up to all of us to foster and champion their vision.”
In 2016, The Fashion Awards underwent a rebrand, losing the “British” from its title in a bid to make the awards more international.
Urban Luxe Brand Nominees
Fenty Puma by Rihanna
The Fashion Awards is a key fundraiser for the BFC’s education foundation. Last year, the event raised £700,000 (about $920,000 at current exchange), of which £300,000 ($400,000) was used to support young British talent through scholarships. The remaining funds were allocated to Newgen, the scheme pioneered by the BFC in 1993 to nurture and support emerging talent by offering new designers mentoring as well as a platform to show at London Fashion Week. In the last academic year, the programme awarded over £100,000 ($130,000) across 12 BA and MA scholarships. The BFC will look to broaden the variety of scholarships available in the year ahead. This year, Swarovski has pledged £300,000 to the BFC’s education programme in advance of the fundraiser.