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Behind the scenes of Rihanna’s FENTY x PUMA AW17 Show

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Rihanna's 8 studio albums have all reached
the top 10 region on Billboard 200, and "Anti"
is no exception, becoming her second #1 album.
Your top source for Rihanna Fenty
June 17 2016
Start of the European ANTI World Tour leg.
June 2016
Rihanna x Dior Sunglasses release.
September 2016
Rihanna x Puma Fall/Winter 2016 collection release.

Rihanna channeled school cliques, from goths to skaters to classic prepsters, at the Fall 2017 Fenty x Puma show during Paris Fashion Week. Here, the Bad Gal herself walks Vogue through her inspiration and her favorite looks.

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Rihanna unveiled her third FENTY x PUMA collection on Monday evening at Paris Fashion week (March 6th). The theme for her Autumn-Winter 2017-2018 ready-to-wear collection was back-to-school “Fenty University” and was held at the National Library of France.

Her Autumn-Winter 2017-2018 ready-to-wear collection debuted in a “Fenty University” themed show, set at the National Library of France where study tables functioned as runways. Fenty X Puma released a teaser of the show on Sunday, where the sentence “I will not be late” appeared repeatedly followed by a “detention card” detailing the time, date, and place of the show

For the first time ever Rihanna went live on instagram during the fashion show, streaming live from backstage and making final adjustments to the models.

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Full FENTY x PUMA fashion show

Rihanna goes live on instagram

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The FENTY PUMA by Rihanna runway collection has almost arrived.

With a variety of footwear, apparel, and accessories – many of which made their debut on the runway this February – this collection ups the ante with a combination of sport influences, Japanese street culture, and classic Rihanna edge.

From a lacing cami bra to tearaway track pants, the items in this collection are ready to push limits. Shop Rihanna’s first full collection with PUMA for the latest styles for Men and Women during the pre-release on March 9 on PUMA.com.

In the meantime, check out the runway debut in our gallery.

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rihanna-puma-shoe-of-the-year

Last night at the 30th annual Footwear News Achievement Awards, Rihanna was presented with the award for Shoe of the Year for the Fenty Puma Creeper.

The shoe has had incredible success since its launch in September 2015, selling out in hours every single time new pairs were released. Rihanna, of course, arrived to the FNAAs wearing a black and white pair of Creepers.

Rihanna is the first woman to win the Shoe of the Year award. Kanye West won the award for the Yeezy Boost 350 in 2015 and Stan Smith won for the Adidas Stan Smith sneaker in 2014.

In her speech, Rihanna said that the award makes her “proud to be a woman and proud to be a young woman from Barbados, especially.”

The singer and designer said she never expected people to love the Creepers as much as she does.

“I didn’t expect people to love it the way I do, and the way they’ve supported it means so much to me.” She also gave a shoutout to her fans and inspiration: “All the Creeper fans and all the kids in the street who inspire me by doing things their own way.”

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rihanna-puma-creepers-falling-blur

PUMA and Rihanna continue their collaborative campaign with a luxe rendition of the PUMA Creeper. The new sneakers come in new velvet installments just in time for the holidays, featuring a soft textile upper complete with monochromatic options, waxed laces, and metallic gold foil branding for a luxurious look perfect for dressing up or dressing down.

The Fenty Creeper’s appeal is based on its velvet exterior, which boasts handcrafted Italian craftsmanship, dropping in a trio of colors: black, burgundy, and a gray hue dubbed cement. A matching velvet dust bag will also come with each purchase.

On Nov. 29, Footwearnews be honoring Rihanna and Puma with the Shoe of the Year award at the annual Footwear News Achievement Awards in New York. Over the course of 2016, the Fenty Puma Creeper has churned up incredible demand and excitement for this fashion-forward, wearable sneaker.

The Rihanna Puma Creeper will be available on December 8th for $150 a piece at select Puma retailers and online at PUMA.com.

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puma_rihanna_pink_creeper_shoe_of_the_year

Three hours: That’s how long it took for Rihanna’s first shoe for Puma — the Creeper — to sell out when it debuted last fall and it continued to gain momentum during this year.

The Fenty Puma Creeper was the only choice for the 2016 Shoe of the Year: The sought-after honor will be presented at the 30th annual Footwear News Achievement Awards in New York on Nov. 29.

“In my wildest dreams, I never would have imagined an honor like Shoe of the Year,” Rihanna told FN. “It means so much to me to make a mark like this in the shoe and sneaker industry and to have so many people share my love for the Creeper.”

FN selects the shoe of the year based on retail sales, consumer feedback, social media prowess and overall buzz. The award has been handed out just three times: Kanye West took it home last year and accepted it in person with a heartfelt and funny 20-minute speech about his fashion rise and hit Yeezy Boost 350 sneaker with Adidas. In 2014, tennis legend Stan Smith was on hand to accept the prize for his own hot signature shoe with Adidas.

“Shoe of the Year is the most coveted award because it truly reflects industry dominance,” said Michael Atmore, FN’s editorial director. “Like Stan Smith and Kanye West, Rihanna made a statement shoe that drove global excitement and generated huge sales. Rihanna and Puma pushed the market in a new direction with an overnight sensation that has real legs.”

This year, Rihanna’s Creepers have flooded Instagram feeds, caused site crashes and popped up on eBay the moment the shoes sell out. Fans of Rihanna’s bold, devil-may-care approach to fashion have scrambled to get their hands on a pair of Creepers, which have released in an array of mostly neutral colorways over the past year. But it’s not just female fans who are scooping up the style: Rihanna and Puma have also released the Creepers in men’s sizing with success.

The Creeper — which has been worn by Cara Delevingne, Gigi and Bella Hadid and The Weeknd, among other celebrities — is a twist on Puma’s classic styles, decked out with a Creeper-style sole. Rihanna, who serves as creative director for the athletic brand, designed the shoe with input from menswear brand Mr. Completely, which had previously made her custom Adidas and Nike sneakers.

Since the release of the Creeper, Rihanna and Puma have dropped a laceless trainer and faux fur slides. She’s also put on two Fenty x Puma runway shows, most recently for spring ’17 at Paris Fashion Week in October.

As Rihanna steps into the shoe spotlight, FN is also acknowledging the continued success of West and Adidas, which is why Adidas North America president Mark King will be honored with the Person of the Year award.

Other honorees at the event, affectionately known as the Shoe Oscars, include Designer of the Year Paul Andrew, Lifetime Achievement Award winner Aldo Bensadoun, Icon Award winner Iris Apfel and Hall of Fame inductee Linda Fargo, fashion maven at Bergdorf Goodman.

Stay tuned for more of the 2016 winners, including Company of the Year, Brand of the Year and Style Influencer. The FN Achievement Awards are sponsored by the Fashion Footwear Association of New York (FFANY), Footwear Distributors and Retailers of America (FDRA), Zappos Luxury and Two Ten Footwear Foundation.

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Rihanna’s upcoming Spring/Summer 2017 FENTYxPUMA collection is currently previewed exclusively at the Puma Black Store in Tokyo. Head over to our gallery for a closer look of the collection, set to release next year.

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