Rihanna’s past showings for the PUMA saw a haunted forest meets hall of mirrors, complete with goth-ified Hadids, for her debut in New York, and last season she featured modern day Marie Antoinettes. For Fall 2017, Rihanna upped the ante, (the Anti, if you prefer), as she took over Paris’ Richelieu-Louvois Library for a show that read equal parts runway (models walked top of long desks, rather than the traditional catwalk) and detention—except you actually wanted to be here. Here, in a video premiering exclusively on W, Rihanna explains the inspiration for the show.
“It’s a huge library, and I couldn’t think of anywhere better for the theme of this collection: back to school,” the singer explains in the two minute clip. “All the cliques, all the lunch tables, all the different personalities and attitudes and looks and styles and energies. I’m really excited about it.”
The video also provides a backstage look at the so-called Fenty Class of 2017, which is filled with the season’s most buzzed about models. Appearing in the clip are Joan Smalls, Slick Woods, Grace Elizabeth, Stella Maxwell, Hanne Gaby Odiele, and Dilone, all of whom appear both on the runway, as well as just before, receiving final touch ups from the designer.
Also making an appearance? None other than Cara Delevingne, a Rihanna bestie and upcoming co-star: the two will also appear on-screen together, alongside Dane DeHaan, in this summer’s Valerian and the City of a Thousand Planets. The model-turned-actress is seen running backstage post-show as one of the many clamoring to give their congratulations.
Rihanna channeled school cliques, from goths to skaters to classic prepsters, at the Fall 2017 Fenty x Puma show during Paris Fashion Week. Here, the Bad Gal herself walks Vogue through her inspiration and her favorite looks.
Rihanna unveiled her third FENTY x PUMA collection on Monday evening at Paris Fashion week (March 6th). The theme for her Autumn-Winter 2017-2018 ready-to-wear collection was back-to-school “Fenty University” and was held at the National Library of France.
Her Autumn-Winter 2017-2018 ready-to-wear collection debuted in a “Fenty University” themed show, set at the National Library of France where study tables functioned as runways. Fenty X Puma released a teaser of the show on Sunday, where the sentence “I will not be late” appeared repeatedly followed by a “detention card” detailing the time, date, and place of the show
For the first time ever Rihanna went live on instagram during the fashion show, streaming live from backstage and making final adjustments to the models.
The FENTY PUMA by Rihanna runway collection has almost arrived.
With a variety of footwear, apparel, and accessories – many of which made their debut on the runway this February – this collection ups the ante with a combination of sport influences, Japanese street culture, and classic Rihanna edge.
From a lacing cami bra to tearaway track pants, the items in this collection are ready to push limits. Shop Rihanna’s first full collection with PUMA for the latest styles for Men and Women during the pre-release on March 9 on PUMA.com.
In the meantime, check out the runway debut in our gallery.
Last night at the 30th annual Footwear News Achievement Awards, Rihanna was presented with the award for Shoe of the Year for the Fenty Puma Creeper.
The shoe has had incredible success since its launch in September 2015, selling out in hours every single time new pairs were released. Rihanna, of course, arrived to the FNAAs wearing a black and white pair of Creepers.
Rihanna is the first woman to win the Shoe of the Year award. Kanye West won the award for the Yeezy Boost 350 in 2015 and Stan Smith won for the Adidas Stan Smith sneaker in 2014.
In her speech, Rihanna said that the award makes her “proud to be a woman and proud to be a young woman from Barbados, especially.”
The singer and designer said she never expected people to love the Creepers as much as she does.
“I didn’t expect people to love it the way I do, and the way they’ve supported it means so much to me.” She also gave a shoutout to her fans and inspiration: “All the Creeper fans and all the kids in the street who inspire me by doing things their own way.”
PUMA and Rihanna continue their collaborative campaign with a luxe rendition of the PUMA Creeper. The new sneakers come in new velvet installments just in time for the holidays, featuring a soft textile upper complete with monochromatic options, waxed laces, and metallic gold foil branding for a luxurious look perfect for dressing up or dressing down.
The Fenty Creeper’s appeal is based on its velvet exterior, which boasts handcrafted Italian craftsmanship, dropping in a trio of colors: black, burgundy, and a gray hue dubbed cement. A matching velvet dust bag will also come with each purchase.
On Nov. 29, Footwearnews be honoring Rihanna and Puma with the Shoe of the Year award at the annual Footwear News Achievement Awards in New York. Over the course of 2016, the Fenty Puma Creeper has churned up incredible demand and excitement for this fashion-forward, wearable sneaker.
The Rihanna Puma Creeper will be available on December 8th for $150 a piece at select Puma retailers and online at PUMA.com.
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