BTS of the Fenty Beauty campaign

Get a sneak peek of the making of Fenty Beauty!…

Rihanna on set in London

Can't wait to see what this is for! ? pic.twitter.com/VWm9gyfpBZ…

First Fenty Beauty Sneak Peek

This is @FentyBeauty. Head to a @sephora , #sephorainJCP or…

Rihanna spotted in London

Ett inlägg delat av Ultimate Rihanna (@ultimaterihanna) Aug 31, 2017…

Rihanna's 8 studio albums have all reached
the top 10 region on Billboard 200, and "Anti"
is no exception, becoming her second #1 album.
Your top source for Rihanna Fenty
June 17 2016
Start of the European ANTI World Tour leg.
June 2016
Rihanna x Dior Sunglasses release.
September 2016
Rihanna x Puma Fall/Winter 2016 collection release.

Rihanna promoted the release of her Spring/Summer FENTYxPUMA line at an exclusive pop-up shop in LA yesterday (April 18th).

She enjoyed the event by posing for photos and even took the spot as the cashier and checked out the fans. Check out photos in our gallery as well as a few videos below.

Arriving at the event
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Inside
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(more…)

Posted by An.J / Filed under: Appearances, Events, Exclusive, FENTY x PUMA / Leave a comment?

Rihanna’s past showings for the PUMA saw a haunted forest meets hall of mirrors, complete with goth-ified Hadids, for her debut in New York, and last season she featured modern day Marie Antoinettes. For Fall 2017, Rihanna upped the ante, (the Anti, if you prefer), as she took over Paris’ Richelieu-Louvois Library for a show that read equal parts runway (models walked top of long desks, rather than the traditional catwalk) and detention—except you actually wanted to be here. Here, in a video premiering exclusively on W, Rihanna explains the inspiration for the show.

“It’s a huge library, and I couldn’t think of anywhere better for the theme of this collection: back to school,” the singer explains in the two minute clip. “All the cliques, all the lunch tables, all the different personalities and attitudes and looks and styles and energies. I’m really excited about it.”

The video also provides a backstage look at the so-called Fenty Class of 2017, which is filled with the season’s most buzzed about models. Appearing in the clip are Joan Smalls, Slick Woods, Grace Elizabeth, Stella Maxwell, Hanne Gaby Odiele, and Dilone, all of whom appear both on the runway, as well as just before, receiving final touch ups from the designer.

Also making an appearance? None other than Cara Delevingne, a Rihanna bestie and upcoming co-star: the two will also appear on-screen together, alongside Dane DeHaan, in this summer’s Valerian and the City of a Thousand Planets. The model-turned-actress is seen running backstage post-show as one of the many clamoring to give their congratulations.

Posted by An.J / Filed under: Fashion Week, FENTY x PUMA / Leave a comment?

Rihanna channeled school cliques, from goths to skaters to classic prepsters, at the Fall 2017 Fenty x Puma show during Paris Fashion Week. Here, the Bad Gal herself walks Vogue through her inspiration and her favorite looks.

Posted by An.J / Filed under: FENTY x PUMA, News / Leave a comment?

Rihanna unveiled her third FENTY x PUMA collection on Monday evening at Paris Fashion week (March 6th). The theme for her Autumn-Winter 2017-2018 ready-to-wear collection was back-to-school “Fenty University” and was held at the National Library of France.

Her Autumn-Winter 2017-2018 ready-to-wear collection debuted in a “Fenty University” themed show, set at the National Library of France where study tables functioned as runways. Fenty X Puma released a teaser of the show on Sunday, where the sentence “I will not be late” appeared repeatedly followed by a “detention card” detailing the time, date, and place of the show

For the first time ever Rihanna went live on instagram during the fashion show, streaming live from backstage and making final adjustments to the models.

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Full FENTY x PUMA fashion show

Rihanna goes live on instagram

Posted by An.J / Filed under: Fashion, Fashion Week, FENTY x PUMA, News / Leave a comment?

The FENTY PUMA by Rihanna runway collection has almost arrived.

With a variety of footwear, apparel, and accessories – many of which made their debut on the runway this February – this collection ups the ante with a combination of sport influences, Japanese street culture, and classic Rihanna edge.

From a lacing cami bra to tearaway track pants, the items in this collection are ready to push limits. Shop Rihanna’s first full collection with PUMA for the latest styles for Men and Women during the pre-release on March 9 on PUMA.com.

In the meantime, check out the runway debut in our gallery.

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Posted by An.J / Filed under: FENTY x PUMA, News / Leave a comment?

rihanna-puma-shoe-of-the-year

Last night at the 30th annual Footwear News Achievement Awards, Rihanna was presented with the award for Shoe of the Year for the Fenty Puma Creeper.

The shoe has had incredible success since its launch in September 2015, selling out in hours every single time new pairs were released. Rihanna, of course, arrived to the FNAAs wearing a black and white pair of Creepers.

Rihanna is the first woman to win the Shoe of the Year award. Kanye West won the award for the Yeezy Boost 350 in 2015 and Stan Smith won for the Adidas Stan Smith sneaker in 2014.

In her speech, Rihanna said that the award makes her “proud to be a woman and proud to be a young woman from Barbados, especially.”

The singer and designer said she never expected people to love the Creepers as much as she does.

“I didn’t expect people to love it the way I do, and the way they’ve supported it means so much to me.” She also gave a shoutout to her fans and inspiration: “All the Creeper fans and all the kids in the street who inspire me by doing things their own way.”

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Posted by An.J / Filed under: Award Shows, FENTY x PUMA, News / Leave a comment?

rihanna-puma-creepers-falling-blur

PUMA and Rihanna continue their collaborative campaign with a luxe rendition of the PUMA Creeper. The new sneakers come in new velvet installments just in time for the holidays, featuring a soft textile upper complete with monochromatic options, waxed laces, and metallic gold foil branding for a luxurious look perfect for dressing up or dressing down.

The Fenty Creeper’s appeal is based on its velvet exterior, which boasts handcrafted Italian craftsmanship, dropping in a trio of colors: black, burgundy, and a gray hue dubbed cement. A matching velvet dust bag will also come with each purchase.

On Nov. 29, Footwearnews be honoring Rihanna and Puma with the Shoe of the Year award at the annual Footwear News Achievement Awards in New York. Over the course of 2016, the Fenty Puma Creeper has churned up incredible demand and excitement for this fashion-forward, wearable sneaker.

The Rihanna Puma Creeper will be available on December 8th for $150 a piece at select Puma retailers and online at PUMA.com.

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Posted by An.J / Filed under: FENTY x PUMA, News / Leave a comment?