After a wildly successful initial launch of her new cosmetic line, Fenty Beauty, just 2 weeks ago, the powerhouse has taken to Instagram to preview the products for her holiday release, coming Oct. 13.
Late Thursday afternoon (Sept. 21), she debuted completely new jewel-toned rainbow iridescent packaging, a far cry from the original launch of artsy black, white and neutral-colored designs. From the looks of it, the upcoming release includes lipstick, a 14-color eyeshadow palette and liquid eyeliner.
“You know how much I love Paris, right? So you know I had to launch Fenty Beauty here, in person, right?” Rihanna raved at the launch party, where she unveiled the Galaxy holiday collection. “I want to give a special thank you to Sephora, you guys are so fucking amazing. Thank you for being rockstars behind makeup. I couldn’t think of a better place to launch this with in Paris.”
The Galaxy Holiday collection releases on October 13th.
As Rihanna continues to spread Fenty Beauty’s message around the globe, she’s kept the style stakes high. Arriving in Paris at the Sephora near Jardin des Tuileries, Rihanna wore a Calvin Klein black nylon dress with an off the shoulder design.
As if the special event wasn’t a surprise enough for Paris, Rihanna took the stage with an announcement; a Holiday collection. “I’m wearing it right now” she laughed, and welcomed the guests to take a look at a preview of glittery eye shadows and lip gloss.
Rihanna never does things by halves and the exclusive UK launch of Fenty Beauty, certainly arrived with a bang. Hundreds of posters lined Knightsbridge underground station as beauty devotees emerged to form a mile long queue at 8am (Sep 19th). Hoards of crowds were seen across the country as Harvey Nichols opened its doors nationwide, with 10,000 online customers also logging on for a first look at the new generation of beauty online.
Amid tight security and secrecy (this is Rihanna after all), the crowd gathered with escalating excitement.
A hotbed of social influencer talent and VIP guests including new Vogue Editor Edward Enninful, model Leomie Anderson and singer Talia Storm (pictured), were taken on an experiential journey exploring the five different Fenty Beauty stations; Artistry, Gloss Bomb, Match Stix, Killawatt and Blotting. While playing with products, guests snacked on Prosecco-flavoured doughnuts and fortune cookies that revealed custom Fenty fates.
But it was before the party had even started that our Bajan queen produced the highlight of the night. Six lucky (and unsurprisingly shaky) customers were plucked from the swirling queue outside and invited for a Fenty makeover with the lady herself.
Resplendent in a lilac dress by Molly Goddard, the superstar greeted her awestruck fans to talk makeup, magic and more before heading down to spend a night dancing to a live set from DJ Debby Coda.
With litres of Ace of Spades Champagne, Don Julio tequila cocktails and Peroni beer, the rest of the night was a blur of swirling shapes and starry-eyes.
New York, NY (September 7, 2017) – Rihanna, in partnership with Kendo Brands, a LVMH-owned beauty developer, launches her global makeup brand, Fenty Beauty, in an unprecedented 1,600 stores across 17 countries in one day. The beauty industry’s most anticipated launch, Fenty Beauty was created by Rihanna with a vision that’s always ahead of the game – Fenty Beauty redefines the rules with light-asair formulas that love to be layered, in a global lineup of shades designed for all.
Rihanna was inspired to create Fenty Beauty after trying to find products that worked across all skin types and tones. With Rihanna’s mandate of inclusivity, Fenty Beauty offers a wide range of products for traditionally hard-to-match skin tones, creating formulas that work for all skin types, and pinpointing universal shades.
Just like Rihanna, the brand is both edgy and feminine, with a complexion-focused product assortment developed to work together and provide everyone with Rihanna’s real-life method for killer radiance, The Fenty Face.
“The Fenty Face was created for women of all skin tones, of all personalities,” she says. “These steps are key to starting your makeup, no matter the look you’re going for. This is where the fun begins.”
For Rihanna, the secret to radiance lies in the very first step of the Fenty Face, a soft matte filt’r—because no matter your skin type, adding glow on glow = unwanted shine. The second step? Layer your highlight for strategically-placed glow—it’s all about lighting up where you want. Lastly, get ahead of shine by blotting on the fly, wherever and whenever; Rihanna believes that being photo-ready means being shine-free. Tested backstage, on stage, and in real life, The Fenty Face is the key to unlocking all of makeup’s limitless possibilities. This process is at the core of this 91-sku line, which includes 40 shades of Pro Filt’r Soft Matte Longwear Foundation; 1 universal Pro Filt’r Instant Retouch Primer; 30 magnetic Match Stix Skinsticks, in both matte and shimmer finishes to contour, correct, conceal, highlight and blush; 6 cream-powder hybrid Killawatt Freestyle Highlighters for face and eyes; Invisimatte Blotting Powder and Paper; 1 universal lip gloss known as Gloss Bomb; and a variety of application tools.
In addition to creating every detail of each product in her cosmetics collection, Rihanna also personally appointed three prestigious makeup artists to represent Fenty Beauty around the world. This Global Artistry Team includes James Kaliardos as Resident Artist, and Priscilla Ono and Hector Espinal as Global Makeup Artists.
Fenty Beauty by Rihanna is available starting September 8, 2017 at Sephora, Harvey Nichols and FentyBeauty.com
Rihanna did not only host a private Fenty Beauty launch party in New York on Thursday (Sep 7th), but also stole the keys to the Sephora store at Times Square to celebrate her products officially hitting the shelves at midnight.
Just as she did with the launch of the pop-up shop for her Fenty x Puma collection before, the pop star jumped behind the cash register to start ringing up her fans, yelling to the cheering crowd, “This is my very first Fenty Beauty customer, this is the very first purchase of life,” before turning to the Sephora employees and the customer and thanking each of them, adding, “I will never forget this.”
Inside the store, Sephora staffers wearing branded “Perfect” shirts were buzzing about, yaaaaas-ing when “This Is What You Came For” blared over the speakers and Instagramming their best booty pops and shoulder shimmies set to “Wild Thoughts.” There was electricity in the air on both sides — fans outside straining for a peek of the pop star inside the building, and store employees looking out at the impending wave of hysteria about to descend on the floor.
What happens when Rihanna throws beauty’s biggest party?
A secret venue in Brooklyn, New York, set the scene for the launch of Fenty Beauty by Rihanna, a make-up range about to be released simultaneously in 17 countries around the world with the star herself kicking off the party on the night.
When the one and only Rihanna hosts a party, you know it’s going to be off-the-hook huge.
Little wonder then, that the launch extravaganza for the iconic singer’s new make-up line, Fenty Beauty, proved to be just that. Held in New York on Thursday night at Duggal Greenhouse – an appropriately cool industrial-vibe venue on the waterfront in Brooklyn – guests joined in the countdown to Fenty’s official global launch.
Amid tight security and secrecy (the location was only released to attendees at the last minute) and the inevitable media hoopla, 400 party-goers gathered in the sprawling space in an atmosphere of escalating excitement.
At 7.30 the music cut and the crowd surged towards the front of the room with phones aloft, before a huge cheer greeted the star of the night.
Rihanna took to the stage with a huge smile and glowing visage wearing a dazzling golden yellow top and billowing skirt. She welcomed everyone along, explained her desire to create a make-up brand that would suit women of every colour, and urged all on the night to play with the products.
The surrounding screens then erupted into Fenty Beauty’s campaign video clips before being pulled back to reveal a host of rooms dedicated to make-up artists set up to showcase the entire range.
DJs kicked the party off again, bar staff kept the cocktails coming (each named after shades of Fenty Beauty products) and waiters delivered platters of mini-sized bites including burgers, fries and arancini balls.
“I wanted a color that looked good on all skin tones … it’s really important for me in every product,” the singer told reporters at the event. “There are so many different shades and undertones. You just never know so you want people to appreciate the product and not feel like ‘It only looks cute on her.’ ”
Rihanna spent an hour circulating the room, posing happily for photographs, relaxed and happy – despite being mobbed!
While befittingly the stand-out of the night in her extravagant ensemble, it was the artist’s free and adventurous spirit that dominated the dress code for everyone else: meaning there was dress code! The result was a dazzling array of styles from street to glam and everything in between.
Models from the campaign, diverse in ethnicity and captivatingly beautiful, posed for photos too, while New Yorkers mingled with guests who’d flown in from all corners of the globe.
Everyone took their turn in the make-up stations to be colour-matched by the experts and the night ended on a high just as it had began, with every guest gifted with a personalised Fenty Beauty selection.
The Fenty Beauty launch was live streamed on the new brand’s Facebook, watch the full stream below!
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