It’s been over two weeks since Rihanna unleashed her debut Fenty Beauty collection on the world, and the hype hasn’t died down. But that isn’t just because of the pop star’s celebrity. It seems Rihanna, by offering 40 different shades, has tapped into a palpable void in the market for more inclusivity in commercially sold beauty products.
“I wanted things that I love,” she told Refinery 29. “Then I also wanted things that girls of all skin tones could fall in love with. In every product I was like, ‘There needs to be something for a dark-skinned girl; there needs to be something for a really pale girl; there needs to be something in-between.’ There’s red undertones, green undertones, blue undertones, pink undertones, yellow undertones—you never know, so you want people to appreciate the product and not feel like: ‘Oh that’s cute, but it only looks good on her.’”
The reaction has been, to judge by early indicators, positive. There was such appetite for Fenty Beauty that a handful of the darkest shades almost immediately sold out, The Cut reported. Celebrities, too, have been effusive in their praise. Comedian and actress Mindy Kaling showed her support for the launch the day of, tweeting a screenshot of the array of shades along with her own thank-you note to Rihanna. Meanwhile, Academy-Award nominee and Empire actress Gabourey Sidibe gave her seal of approval, tweeting, “In case you’re wondering about #FentyBeauty on dark skin, issa YES for me dawg.”
Rihanna never does things by halves and the exclusive UK launch of Fenty Beauty, certainly arrived with a bang. Hundreds of posters lined Knightsbridge underground station as beauty devotees emerged to form a mile long queue at 8am (Sep 19th). Hoards of crowds were seen across the country as Harvey Nichols opened its doors nationwide, with 10,000 online customers also logging on for a first look at the new generation of beauty online.
Amid tight security and secrecy (this is Rihanna after all), the crowd gathered with escalating excitement.
A hotbed of social influencer talent and VIP guests including new Vogue Editor Edward Enninful, model Leomie Anderson and singer Talia Storm (pictured), were taken on an experiential journey exploring the five different Fenty Beauty stations; Artistry, Gloss Bomb, Match Stix, Killawatt and Blotting. While playing with products, guests snacked on Prosecco-flavoured doughnuts and fortune cookies that revealed custom Fenty fates.
But it was before the party had even started that our Bajan queen produced the highlight of the night. Six lucky (and unsurprisingly shaky) customers were plucked from the swirling queue outside and invited for a Fenty makeover with the lady herself.
Resplendent in a lilac dress by Molly Goddard, the superstar greeted her awestruck fans to talk makeup, magic and more before heading down to spend a night dancing to a live set from DJ Debby Coda.
With litres of Ace of Spades Champagne, Don Julio tequila cocktails and Peroni beer, the rest of the night was a blur of swirling shapes and starry-eyes.
Fashion, retail and beauty’s top leaders will gather for the annual WWD Apparel + Retail CEO Summit Oct. 24 to honor their own and download the latest industry intelligence and news, including an update from Rihanna.
The powerhouse multihyphenate is expected to talk about her Fenty x Puma clothing and shoe line, her beauty launch and other projects.
In addition to deep dives into the latest trends in the industry — from how technology is changing everything to how private equity companies are playing the field to how consumer tastes are shifting — the summit will feature the second annual WWD Honors ceremony.
Karl Lagerfeld will receive the John B. Fairchild Honor, which is dedicated to the lifetime of service and fashion influence of WWD’s late chairman and editorial director.
You had to be cautious walking into Rihanna’s Fenty x Puma show at the Park Avenue Armory tonight (Sep 10th). The venue was shrouded in almost complete darkness, save for the glow of overhead lights that shone on the glittering pink mountains of sand in the middle of the space. In fact you could have easily missed the scarily steep ramps that were sitting at each end of the runway altogether. The sound of engines revving backstage, however, was unmistakable. And as the lights went up and the fog machines began to blow, the vrooming got louder and boom! A motorcycle sped out from the curtains, flying through the air with a 360 flip and a perfect land on the other side. Three more motocross stuntmen followed: was this a fashion show or the Big Apple Circus?
It was, by and large, the jolt that New York Fashion Week needed after what has been a pretty subdued round of weekend shows. Rihanna’s event was primed to be a highlight, but few could have anticipated tonight’s breath-taking spectacle. After the jumps, spins, tricks, and parade of Fenty x Puma’s motocross-meets surf looks, the Bad Gal took her bow—or ride, we should say. She came in with her hands raised in the air, perched on the back of a motorcycle, blowing kisses to the elated crowd.
New York, NY (September 7, 2017) – Rihanna, in partnership with Kendo Brands, a LVMH-owned beauty developer, launches her global makeup brand, Fenty Beauty, in an unprecedented 1,600 stores across 17 countries in one day. The beauty industry’s most anticipated launch, Fenty Beauty was created by Rihanna with a vision that’s always ahead of the game – Fenty Beauty redefines the rules with light-asair formulas that love to be layered, in a global lineup of shades designed for all.
Rihanna was inspired to create Fenty Beauty after trying to find products that worked across all skin types and tones. With Rihanna’s mandate of inclusivity, Fenty Beauty offers a wide range of products for traditionally hard-to-match skin tones, creating formulas that work for all skin types, and pinpointing universal shades.
Just like Rihanna, the brand is both edgy and feminine, with a complexion-focused product assortment developed to work together and provide everyone with Rihanna’s real-life method for killer radiance, The Fenty Face.
“The Fenty Face was created for women of all skin tones, of all personalities,” she says. “These steps are key to starting your makeup, no matter the look you’re going for. This is where the fun begins.”
For Rihanna, the secret to radiance lies in the very first step of the Fenty Face, a soft matte filt’r—because no matter your skin type, adding glow on glow = unwanted shine. The second step? Layer your highlight for strategically-placed glow—it’s all about lighting up where you want. Lastly, get ahead of shine by blotting on the fly, wherever and whenever; Rihanna believes that being photo-ready means being shine-free. Tested backstage, on stage, and in real life, The Fenty Face is the key to unlocking all of makeup’s limitless possibilities. This process is at the core of this 91-sku line, which includes 40 shades of Pro Filt’r Soft Matte Longwear Foundation; 1 universal Pro Filt’r Instant Retouch Primer; 30 magnetic Match Stix Skinsticks, in both matte and shimmer finishes to contour, correct, conceal, highlight and blush; 6 cream-powder hybrid Killawatt Freestyle Highlighters for face and eyes; Invisimatte Blotting Powder and Paper; 1 universal lip gloss known as Gloss Bomb; and a variety of application tools.
In addition to creating every detail of each product in her cosmetics collection, Rihanna also personally appointed three prestigious makeup artists to represent Fenty Beauty around the world. This Global Artistry Team includes James Kaliardos as Resident Artist, and Priscilla Ono and Hector Espinal as Global Makeup Artists.
Fenty Beauty by Rihanna is available starting September 8, 2017 at Sephora, Harvey Nichols and FentyBeauty.com
What happens when Rihanna throws beauty’s biggest party?
A secret venue in Brooklyn, New York, set the scene for the launch of Fenty Beauty by Rihanna, a make-up range about to be released simultaneously in 17 countries around the world with the star herself kicking off the party on the night.
When the one and only Rihanna hosts a party, you know it’s going to be off-the-hook huge.
Little wonder then, that the launch extravaganza for the iconic singer’s new make-up line, Fenty Beauty, proved to be just that. Held in New York on Thursday night at Duggal Greenhouse – an appropriately cool industrial-vibe venue on the waterfront in Brooklyn – guests joined in the countdown to Fenty’s official global launch.
Amid tight security and secrecy (the location was only released to attendees at the last minute) and the inevitable media hoopla, 400 party-goers gathered in the sprawling space in an atmosphere of escalating excitement.
At 7.30 the music cut and the crowd surged towards the front of the room with phones aloft, before a huge cheer greeted the star of the night.
Rihanna took to the stage with a huge smile and glowing visage wearing a dazzling golden yellow top and billowing skirt. She welcomed everyone along, explained her desire to create a make-up brand that would suit women of every colour, and urged all on the night to play with the products.
The surrounding screens then erupted into Fenty Beauty’s campaign video clips before being pulled back to reveal a host of rooms dedicated to make-up artists set up to showcase the entire range.
DJs kicked the party off again, bar staff kept the cocktails coming (each named after shades of Fenty Beauty products) and waiters delivered platters of mini-sized bites including burgers, fries and arancini balls.
“I wanted a color that looked good on all skin tones … it’s really important for me in every product,” the singer told reporters at the event. “There are so many different shades and undertones. You just never know so you want people to appreciate the product and not feel like ‘It only looks cute on her.’ ”
Rihanna spent an hour circulating the room, posing happily for photographs, relaxed and happy – despite being mobbed!
While befittingly the stand-out of the night in her extravagant ensemble, it was the artist’s free and adventurous spirit that dominated the dress code for everyone else: meaning there was dress code! The result was a dazzling array of styles from street to glam and everything in between.
Models from the campaign, diverse in ethnicity and captivatingly beautiful, posed for photos too, while New Yorkers mingled with guests who’d flown in from all corners of the globe.
Everyone took their turn in the make-up stations to be colour-matched by the experts and the night ended on a high just as it had began, with every guest gifted with a personalised Fenty Beauty selection.
The Fenty Beauty launch was live streamed on the new brand’s Facebook, watch the full stream below!
Rihanna has joined the list of speakers at Vogue’s inaugural Forces of Fashion conference on October 12.
What’s a pop superstar with a burgeoning movie career doing on a fashion panel among the likes of John Galliano, Marc Jacobs, Stella McCartney, and Vetements’s and Balenciaga’s Demna Gvasalia? As anyone who reads Vogue knows, the four-time cover girl is more than a chart-busting diva with more online downloads than any other artist and a star of next year’s Ocean’s Eight. She’s a fashion mogul whose every chameleonic outfit change is chronicled online.
Indeed, outfits like the sheer, Swarovski-encrusted fishnet number she wore to the CFDAs in 2014, and her electric yellow Guo Pei–designed 2015 Met Gala gown have been known to “break the Internet.” That’s the red carpet, but her off-duty looks are just as influential. Rihanna has brought her glamorous, body-confident sensibility to the sportswear giant Puma, where she’s been the women’s creative director since late 2014.
Tickets to her Fenty x Puma shows in Paris were highly prized, not just for the sexy tomboy basics and brilliant best-selling shoes she served up, but also for their unbridled sense of fun. Last March, Slick Woods, Joan Smalls, et al. stormed down the reading tables at the Richelieu-Louvois Library; the season before, Rihanna filtered the extravagance of Versailles with state-of-the-art gym gear. New York Fashion Week will be lucky to have her back next month—don’t miss Vogue’s online coverage of her show on September 10.
All of these topics and much more will be on the table when Rihanna sits down at Milk Studios on October 12. For more information about Rihanna’s panel and to buy tickets, visit vogueforcesoffashion.com.
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