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Rihanna does not simply enter a room; she makes an…

has tapped into a palpable void
in the market for more inclusivity
in commercially sold beauty products.
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October 12, 2017
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Rihanna hosted a pep rally to celebrate the launch of the AW17 FENTY x PUMA collection at Bloomingdales in NYC today (Oct 13th).

Heading to event
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Inside FENTY x PUMA Launch
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Glitter on glitter on glitter – The Fenty Beauty holiday season has arrived! The limited edition Galaxy Collection is full of hyper-reflective sparkle and rainbow glitter, perfect for the holidays.

Get your products before they sell out on Fentybeauty.com, Harvey Nichols and Sephora!

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Watch the full interview above, starting at 4:16.

Let’s get one thing straight — Rihanna is more than a pop icon. “I have long-term goals in fashion, but not so much with any one brand. You just never know what’s going to happen,” said the superstar during her in-depth talk with Vogue’s Hamish Bowles at the Forces of Fashion conference.

Rihanna’s dedication shows; with Fenty x Puma, Fenty Beauty and collaborations with Manolo Blahnik, Stance, and Christian Dior, she’s built a fashion empire that extends far beyond merch. As a businesswoman, she’s proved herself capable of being on the pulse of what consumers want and willing to take creative risks others might shy away from. At today’s panel, the bad gal explained the history of her relationship with the industry and why she’s only just getting started.

“I enjoy fashion that’s the thrill and the challenge,” she shared with Bowles. “You can only keep growing and evolving [with each collection] I take it seriously, I have a lot of respect for this industry.”

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It’s been over two weeks since Rihanna unleashed her debut Fenty Beauty collection on the world, and the hype hasn’t died down. But that isn’t just because of the pop star’s celebrity. It seems Rihanna, by offering 40 different shades, has tapped into a palpable void in the market for more inclusivity in commercially sold beauty products.

“I wanted things that I love,” she told Refinery 29. “Then I also wanted things that girls of all skin tones could fall in love with. In every product I was like, ‘There needs to be something for a dark-skinned girl; there needs to be something for a really pale girl; there needs to be something in-between.’ There’s red undertones, green undertones, blue undertones, pink undertones, yellow undertones—you never know, so you want people to appreciate the product and not feel like: ‘Oh that’s cute, but it only looks good on her.’”

The reaction has been, to judge by early indicators, positive. There was such appetite for Fenty Beauty that a handful of the darkest shades almost immediately sold out, The Cut reported. Celebrities, too, have been effusive in their praise. Comedian and actress Mindy Kaling showed her support for the launch the day of, tweeting a screenshot of the array of shades along with her own thank-you note to Rihanna. Meanwhile, Academy-Award nominee and Empire actress Gabourey Sidibe gave her seal of approval, tweeting, “In case you’re wondering about #FentyBeauty on dark skin, issa YES for me dawg.”

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19th
September, '17

Rihanna never does things by halves and the exclusive UK launch of Fenty Beauty, certainly arrived with a bang. Hundreds of posters lined Knightsbridge underground station as beauty devotees emerged to form a mile long queue at 8am (Sep 19th). Hoards of crowds were seen across the country as Harvey Nichols opened its doors nationwide, with 10,000 online customers also logging on for a first look at the new generation of beauty online.

Amid tight security and secrecy (this is Rihanna after all), the crowd gathered with escalating excitement.

A hotbed of social influencer talent and VIP guests including new Vogue Editor Edward Enninful, model Leomie Anderson and singer Talia Storm (pictured), were taken on an experiential journey exploring the five different Fenty Beauty stations; Artistry, Gloss Bomb, Match Stix, Killawatt and Blotting. While playing with products, guests snacked on Prosecco-flavoured doughnuts and fortune cookies that revealed custom Fenty fates.

But it was before the party had even started that our Bajan queen produced the highlight of the night. Six lucky (and unsurprisingly shaky) customers were plucked from the swirling queue outside and invited for a Fenty makeover with the lady herself.

Resplendent in a lilac dress by Molly Goddard, the superstar greeted her awestruck fans to talk makeup, magic and more before heading down to spend a night dancing to a live set from DJ Debby Coda.

With litres of Ace of Spades Champagne, Don Julio tequila cocktails and Peroni beer, the rest of the night was a blur of swirling shapes and starry-eyes.

The event
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Leaving the launch
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Fashion, retail and beauty’s top leaders will gather for the annual WWD Apparel + Retail CEO Summit Oct. 24 to honor their own and download the latest industry intelligence and news, including an update from Rihanna.

The powerhouse multihyphenate is expected to talk about her Fenty x Puma clothing and shoe line, her beauty launch and other projects.

In addition to deep dives into the latest trends in the industry — from how technology is changing everything to how private equity companies are playing the field to how consumer tastes are shifting — the summit will feature the second annual WWD Honors ceremony.

Karl Lagerfeld will receive the John B. Fairchild Honor, which is dedicated to the lifetime of service and fashion influence of WWD’s late chairman and editorial director.

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You had to be cautious walking into Rihanna’s Fenty x Puma show at the Park Avenue Armory tonight (Sep 10th). The venue was shrouded in almost complete darkness, save for the glow of overhead lights that shone on the glittering pink mountains of sand in the middle of the space. In fact you could have easily missed the scarily steep ramps that were sitting at each end of the runway altogether. The sound of engines revving backstage, however, was unmistakable. And as the lights went up and the fog machines began to blow, the vrooming got louder and boom! A motorcycle sped out from the curtains, flying through the air with a 360 flip and a perfect land on the other side. Three more motocross stuntmen followed: was this a fashion show or the Big Apple Circus?

It was, by and large, the jolt that New York Fashion Week needed after what has been a pretty subdued round of weekend shows. Rihanna’s event was primed to be a highlight, but few could have anticipated tonight’s breath-taking spectacle. After the jumps, spins, tricks, and parade of Fenty x Puma’s motocross-meets surf looks, the Bad Gal took her bow—or ride, we should say. She came in with her hands raised in the air, perched on the back of a motorcycle, blowing kisses to the elated crowd.

The event
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