Rihanna is back in NYC

Ett inlägg delat av Ultimate Rihanna (@ultimaterihanna) Okt 19, 2017…

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Rihanna leaves New York

Ett inlägg delat av Ultimate Rihanna (@ultimaterihanna) Okt 14, 2017…

Rihanna talks Fenty, Instagram, What’s Cute (and Not)

Rihanna does not simply enter a room; she makes an…

has tapped into a palpable void
in the market for more inclusivity
in commercially sold beauty products.
Your top source for Rihanna Fenty
October 12, 2017
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Fenty Beauty GALAXY Holiday release
Oct 24, 2017
Annual WWD Apparel + Retail CEO Summit

23rd
September, '17

Rihanna’s Fenty Beauty worldwide takeover continues into Madrid, Spain. Last night (Sep 23rd) Rihanna held a special event at Callao Cinema in Madrid, where thousands of fans gathered making it look like a concert crowd.

After signing a few autographs and taking photos with fans, Rihanna continued inside the event where she once again showed the different Fenty Beauty stations.

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More photos after the jump!

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21st
September, '17

As Rihanna continues to spread Fenty Beauty’s message around the globe, she’s kept the style stakes high. Arriving in Paris at the Sephora near Jardin des Tuileries, Rihanna wore a Calvin Klein black nylon dress with an off the shoulder design.

As if the special event wasn’t a surprise enough for Paris, Rihanna took the stage with an announcement; a Holiday collection. “I’m wearing it right now” she laughed, and welcomed the guests to take a look at a preview of glittery eye shadows and lip gloss.


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19th
September, '17

Rihanna never does things by halves and the exclusive UK launch of Fenty Beauty, certainly arrived with a bang. Hundreds of posters lined Knightsbridge underground station as beauty devotees emerged to form a mile long queue at 8am (Sep 19th). Hoards of crowds were seen across the country as Harvey Nichols opened its doors nationwide, with 10,000 online customers also logging on for a first look at the new generation of beauty online.

Amid tight security and secrecy (this is Rihanna after all), the crowd gathered with escalating excitement.

A hotbed of social influencer talent and VIP guests including new Vogue Editor Edward Enninful, model Leomie Anderson and singer Talia Storm (pictured), were taken on an experiential journey exploring the five different Fenty Beauty stations; Artistry, Gloss Bomb, Match Stix, Killawatt and Blotting. While playing with products, guests snacked on Prosecco-flavoured doughnuts and fortune cookies that revealed custom Fenty fates.

But it was before the party had even started that our Bajan queen produced the highlight of the night. Six lucky (and unsurprisingly shaky) customers were plucked from the swirling queue outside and invited for a Fenty makeover with the lady herself.

Resplendent in a lilac dress by Molly Goddard, the superstar greeted her awestruck fans to talk makeup, magic and more before heading down to spend a night dancing to a live set from DJ Debby Coda.

With litres of Ace of Spades Champagne, Don Julio tequila cocktails and Peroni beer, the rest of the night was a blur of swirling shapes and starry-eyes.

The event
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Leaving the launch
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Rihanna, the ultimate multi-tasking queen, capped off her whirlwind New York Fashion Week with a bang on Thursday night (Sep 14th). First, the Grammy-winning singer released her long-awaited cosmetics line, Fenty Beauty, on September 8 and was met with massive praise from both beauty critics and fans. Two days later, she debuted her spring 2018 Fenty x Puma runway collection with a crowd-pleasing, high-octane, motocross-themed show held at the Park Avenue Armory. And finally, at her third annual Diamond Ball on Thursday night, she shined bright like a diamond and helped raise nearly $1 million (and counting) for the Clara Lionel Foundation, a nonprofit named in honor of her grandparents, Clara and Lionel Braithwaite. The ultra-glamorous black-tie affair drew Beyoncé, Jay-Z, Leonardo DiCaprio, Trevor Noah, Jamie Foxx, and more of the New York City A-list who weren’t too worn out by Fashion Week for one last party.

For Rihanna, creating the Clara Lionel Foundation five years ago has been one of her greatest accomplishments, and she says that through her grandparents, she has learned to become selfless.

“They’ve been my biggest role models in my life. They gave me a new perspective and taught me not to be selfish and to give back to people,“ Rihanna said inside the lavish ball held at New York’s Cipriani Wall Street. “My grandmother instilled in me a kind spirit to always help people. She’s very giving. My grandfather taught me to have a strong work ethic and that everyone can make a difference by helping each other. Creating this foundation is the most important thing I’ve done with my life. I love music, I love fashion, I love makeup, I love everything that I have done, but giving back is the most important and I want to help and make a difference in people’s lives.”

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Fashion, retail and beauty’s top leaders will gather for the annual WWD Apparel + Retail CEO Summit Oct. 24 to honor their own and download the latest industry intelligence and news, including an update from Rihanna.

The powerhouse multihyphenate is expected to talk about her Fenty x Puma clothing and shoe line, her beauty launch and other projects.

In addition to deep dives into the latest trends in the industry — from how technology is changing everything to how private equity companies are playing the field to how consumer tastes are shifting — the summit will feature the second annual WWD Honors ceremony.

Karl Lagerfeld will receive the John B. Fairchild Honor, which is dedicated to the lifetime of service and fashion influence of WWD’s late chairman and editorial director.

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Rihanna did not only host a private Fenty Beauty launch party in New York on Thursday (Sep 7th), but also stole the keys to the Sephora store at Times Square to celebrate her products officially hitting the shelves at midnight.

Just as she did with the launch of the pop-up shop for her Fenty x Puma collection before, the pop star jumped behind the cash register to start ringing up her fans, yelling to the cheering crowd, “This is my very first Fenty Beauty customer, this is the very first purchase of life,” before turning to the Sephora employees and the customer and thanking each of them, adding, “I will never forget this.”

Inside the store, Sephora staffers wearing branded “Perfect” shirts were buzzing about, yaaaaas-ing when “This Is What You Came For” blared over the speakers and Instagramming their best booty pops and shoulder shimmies set to “Wild Thoughts.” There was electricity in the air on both sides — fans outside straining for a peek of the pop star inside the building, and store employees looking out at the impending wave of hysteria about to descend on the floor.

Arriving to Sephora
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Inside the exclusive Sephora launch
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What happens when Rihanna throws beauty’s biggest party?

A secret venue in Brooklyn, New York, set the scene for the launch of Fenty Beauty by Rihanna, a make-up range about to be released simultaneously in 17 countries around the world with the star herself kicking off the party on the night.

When the one and only Rihanna hosts a party, you know it’s going to be off-the-hook huge.

Little wonder then, that the launch extravaganza for the iconic singer’s new make-up line, Fenty Beauty, proved to be just that. Held in New York on Thursday night at Duggal Greenhouse – an appropriately cool industrial-vibe venue on the waterfront in Brooklyn – guests joined in the countdown to Fenty’s official global launch.

Amid tight security and secrecy (the location was only released to attendees at the last minute) and the inevitable media hoopla, 400 party-goers gathered in the sprawling space in an atmosphere of escalating excitement.

At 7.30 the music cut and the crowd surged towards the front of the room with phones aloft, before a huge cheer greeted the star of the night.

Rihanna took to the stage with a huge smile and glowing visage wearing a dazzling golden yellow top and billowing skirt. She welcomed everyone along, explained her desire to create a make-up brand that would suit women of every colour, and urged all on the night to play with the products.

The surrounding screens then erupted into Fenty Beauty’s campaign video clips before being pulled back to reveal a host of rooms dedicated to make-up artists set up to showcase the entire range.

DJs kicked the party off again, bar staff kept the cocktails coming (each named after shades of Fenty Beauty products) and waiters delivered platters of mini-sized bites including burgers, fries and arancini balls.

“I wanted a color that looked good on all skin tones … it’s really important for me in every product,” the singer told reporters at the event. “There are so many different shades and undertones. You just never know so you want people to appreciate the product and not feel like ‘It only looks cute on her.’ ”

Rihanna spent an hour circulating the room, posing happily for photographs, relaxed and happy – despite being mobbed!

While befittingly the stand-out of the night in her extravagant ensemble, it was the artist’s free and adventurous spirit that dominated the dress code for everyone else: meaning there was dress code! The result was a dazzling array of styles from street to glam and everything in between.

Models from the campaign, diverse in ethnicity and captivatingly beautiful, posed for photos too, while New Yorkers mingled with guests who’d flown in from all corners of the globe.

Everyone took their turn in the make-up stations to be colour-matched by the experts and the night ended on a high just as it had began, with every guest gifted with a personalised Fenty Beauty selection.


The Fenty Beauty launch was live streamed on the new brand’s Facebook, watch the full stream below!

Posted by An.J / Filed under: Events, Fashion, Fenty Beauty / Leave a comment?