Rihanna hosted a pep rally to celebrate the launch of the AW17 FENTY x PUMA collection at Bloomingdales in NYC today (Oct 13th).
Watch the full interview above, starting at 4:16.
Let’s get one thing straight — Rihanna is more than a pop icon. “I have long-term goals in fashion, but not so much with any one brand. You just never know what’s going to happen,” said the superstar during her in-depth talk with Vogue’s Hamish Bowles at the Forces of Fashion conference.
Rihanna’s dedication shows; with Fenty x Puma, Fenty Beauty and collaborations with Manolo Blahnik, Stance, and Christian Dior, she’s built a fashion empire that extends far beyond merch. As a businesswoman, she’s proved herself capable of being on the pulse of what consumers want and willing to take creative risks others might shy away from. At today’s panel, the bad gal explained the history of her relationship with the industry and why she’s only just getting started.
“I enjoy fashion that’s the thrill and the challenge,” she shared with Bowles. “You can only keep growing and evolving [with each collection] I take it seriously, I have a lot of respect for this industry.”
Rihanna’s Fenty Beauty worldwide takeover continues into Madrid, Spain. Last night (Sep 23rd) Rihanna held a special event at Callao Cinema in Madrid, where thousands of fans gathered making it look like a concert crowd.
After signing a few autographs and taking photos with fans, Rihanna continued inside the event where she once again showed the different Fenty Beauty stations.
More photos after the jump!
You had to be cautious walking into Rihanna’s Fenty x Puma show at the Park Avenue Armory tonight (Sep 10th). The venue was shrouded in almost complete darkness, save for the glow of overhead lights that shone on the glittering pink mountains of sand in the middle of the space. In fact you could have easily missed the scarily steep ramps that were sitting at each end of the runway altogether. The sound of engines revving backstage, however, was unmistakable. And as the lights went up and the fog machines began to blow, the vrooming got louder and boom! A motorcycle sped out from the curtains, flying through the air with a 360 flip and a perfect land on the other side. Three more motocross stuntmen followed: was this a fashion show or the Big Apple Circus?
It was, by and large, the jolt that New York Fashion Week needed after what has been a pretty subdued round of weekend shows. Rihanna’s event was primed to be a highlight, but few could have anticipated tonight’s breath-taking spectacle. After the jumps, spins, tricks, and parade of Fenty x Puma’s motocross-meets surf looks, the Bad Gal took her bow—or ride, we should say. She came in with her hands raised in the air, perched on the back of a motorcycle, blowing kisses to the elated crowd.
Rihanna did not only host a private Fenty Beauty launch party in New York on Thursday (Sep 7th), but also stole the keys to the Sephora store at Times Square to celebrate her products officially hitting the shelves at midnight.
Just as she did with the launch of the pop-up shop for her Fenty x Puma collection before, the pop star jumped behind the cash register to start ringing up her fans, yelling to the cheering crowd, “This is my very first Fenty Beauty customer, this is the very first purchase of life,” before turning to the Sephora employees and the customer and thanking each of them, adding, “I will never forget this.”
Inside the store, Sephora staffers wearing branded “Perfect” shirts were buzzing about, yaaaaas-ing when “This Is What You Came For” blared over the speakers and Instagramming their best booty pops and shoulder shimmies set to “Wild Thoughts.” There was electricity in the air on both sides — fans outside straining for a peek of the pop star inside the building, and store employees looking out at the impending wave of hysteria about to descend on the floor.
Rihanna has joined the list of speakers at Vogue’s inaugural Forces of Fashion conference on October 12.
What’s a pop superstar with a burgeoning movie career doing on a fashion panel among the likes of John Galliano, Marc Jacobs, Stella McCartney, and Vetements’s and Balenciaga’s Demna Gvasalia? As anyone who reads Vogue knows, the four-time cover girl is more than a chart-busting diva with more online downloads than any other artist and a star of next year’s Ocean’s Eight. She’s a fashion mogul whose every chameleonic outfit change is chronicled online.
Indeed, outfits like the sheer, Swarovski-encrusted fishnet number she wore to the CFDAs in 2014, and her electric yellow Guo Pei–designed 2015 Met Gala gown have been known to “break the Internet.” That’s the red carpet, but her off-duty looks are just as influential. Rihanna has brought her glamorous, body-confident sensibility to the sportswear giant Puma, where she’s been the women’s creative director since late 2014.
Tickets to her Fenty x Puma shows in Paris were highly prized, not just for the sexy tomboy basics and brilliant best-selling shoes she served up, but also for their unbridled sense of fun. Last March, Slick Woods, Joan Smalls, et al. stormed down the reading tables at the Richelieu-Louvois Library; the season before, Rihanna filtered the extravagance of Versailles with state-of-the-art gym gear. New York Fashion Week will be lucky to have her back next month—don’t miss Vogue’s online coverage of her show on September 10.
All of these topics and much more will be on the table when Rihanna sits down at Milk Studios on October 12. For more information about Rihanna’s panel and to buy tickets, visit vogueforcesoffashion.com.
Rihanna announced the winner of the ‘Young Fashion Designer’ : LVMH Prize 2017 Edition in the presence of jury members including Karl Lagerfeld of Fendi, Dior’s Maria Grazia Chiuri, Louis Vuitton’s Nicolas Ghesquière, Loewe artistic director Jonathan Anderson, Céline’s Phoebe Philo and Kenzo designers Humberto Leon and Carol Lim in Paris on June 16th.
Arriving in a Christian Dior dress from Maria Grazia Chiuri’s western-themed Resort collection, Rihanna brought an upbeat energy to the ceremony. She was all smiles as she handed the award to French designer Marine Serre, radiating laidback chic with her white eyelet dress unbuttoned to show a hint of her tattoos and her black bolero tilted to the side.
Rihanna underscored the finalists’ achievement. “Art has no walls or boundaries and is a force that cannot be ignored. It should be defended with courage and confidence. That is what we’re celebrating today,” she said.
“Hard work and a unique drive to create is why you’re all here, and this spectacular achievement in a rising career is what the LVMH Prize stands for. I want you to know that we are honoring all of your brilliant talents today, and making it here is only the beginning of a long and extraordinary journey.
“You designers are the future of fashion and I applaud you. From the bottom of my heart, congratulations, and don’t ever forget what you love, what inspires you and what has brought you this far,” said the singer, who has worn designs by previous winners Jacquemus and Marques’ Almeida.
Rihanna continued her evening in the beautiful city by dining at Ferdi restaurant, check out photos in our candids gallery.