Pantone has announced the color for 2018 – Ultra Violet.
Leatrice Eiseman, executive director of the Pantone Color Institute, told the New York Times that Ultra Violet is “also the most complex of all colors, because it takes two shades that are seemingly diametrically opposed — blue and red — and brings them together to create something new.”
“We are living in complex times,” she said. “We’re seeing the fear of going forward and how people are reacting to that fear.”
“It’s a color that can be worn by so many different skin tones,” Pressman said.
So who wears it best? Rihanna, Pressman said. Particularly, Rihanna in a 2016 Dior ad with gorgeous violet lips and purple-tinted sunglasses.
“When you think of this color she perfectly sums up the originality, the inventiveness, the forward thinking, the nonconformity,” Pressman said. “The exploration, the expression, the do your own thing. She thinks about things differently than anybody else. No boundaries.”