It’s been over two weeks since Rihanna unleashed her debut Fenty Beauty collection on the world, and the hype hasn’t died down. But that isn’t just because of the pop star’s celebrity. It seems Rihanna, by offering 40 different shades, has tapped into a palpable void in the market for more inclusivity in commercially sold beauty products.
“I wanted things that I love,” she told Refinery 29. “Then I also wanted things that girls of all skin tones could fall in love with. In every product I was like, ‘There needs to be something for a dark-skinned girl; there needs to be something for a really pale girl; there needs to be something in-between.’ There’s red undertones, green undertones, blue undertones, pink undertones, yellow undertones—you never know, so you want people to appreciate the product and not feel like: ‘Oh that’s cute, but it only looks good on her.’”
The reaction has been, to judge by early indicators, positive. There was such appetite for Fenty Beauty that a handful of the darkest shades almost immediately sold out, The Cut reported. Celebrities, too, have been effusive in their praise. Comedian and actress Mindy Kaling showed her support for the launch the day of, tweeting a screenshot of the array of shades along with her own thank-you note to Rihanna. Meanwhile, Academy-Award nominee and Empire actress Gabourey Sidibe gave her seal of approval, tweeting, “In case you’re wondering about #FentyBeauty on dark skin, issa YES for me dawg.”