Watch behind the scenes of Rihanna’s Chopard Campaign Shoot!
When Rihanna’s new makeup line, Fenty Beauty, launched on September 8th, beauty lovers around the world went absolutely insane. From the yellow-gold highlighters to her range of 40 foundation shades and very Instagrammable packaging, there is truly something for everyone to swoon over — and thanks to the influencers and fans doing just that all over the internet, Rihanna is literally winning right now when it comes to the world of beauty.
According to Tribe Dynamics‘ earned media value report for the month of September, Fenty Beauty recorded $72 million in earned media value during the month of September — its first month in existence — being beat only by cult-favorite brand Anastasia Beverly Hills, who reported $97.3 million in earned media value, and MAC, who reported $77.1 million.
What does that mean, exactly? As Tribe Dynamics explains, “Earned Media Value (EMV) is Tribe Dynamics’ prescribed metric that quantifies the estimated value of publicity gained through digital earned media and their respective engagement levels.” In other words, it’s the value of the amount of publicity the brand received through Instagram, Youtube, Facebook, Twitter and blog posts combined.
For reference, Fenty’s $72 million is $20 million more than NYX’s earned media value, followed by Benefit, which came in at $48.1 million, and Urban Decay which landed at $37.0 million.
And thanks to support from influencers like Jeffree Starr, Nyma Tang and many more, Fenty’s EMV for YouTube content alone landed the brand in first place in that category with $10.6 million, and the same went for Twitter, with nearly a $5 million lead over other brands. The brand remained at third place in the Instagram category with a total of $41.9 million.
Last week, Vogue Arabia shared a 10-second-clip on Instagram, in which Rihanna faced off with the infamous bust of Egyptian Queen Nefertiti. “Thousands of years apart, two iconic women will finally meet in the pages of Vogue Arabia,” read the caption. The clip quickly went viral. Today, the Vogue Arabia Arabic and English covers for the hotly-anticipated November issue have been revealed, and are already spreading rapidly.
Lensed by renowned photographer Greg Kadel (who also photographed Halima Aden for Vogue Arabia’s June issue), the superstar singer appears on the cover wearing Gucci paired with a custom Faeth Millinery-designed headpiece in a stylish homage to Queen Nefertiti.
“We are dedicating the issue to strong and dynamic women who are changing the world,” begins Vogue Arabia Editor-in-Chief Manuel Arnaut in the editor’s letter. “Rihanna, our cover star, is one of them. Not only is she one of the most successful pop icons ever, shaping the entertainment industry with her powerful tunes and unique sense of style, she is also an advocate for diversity.”
Indeed, for fashion’s biggest rule-breaker, inclusivity is crucial to her brand. The popstar unveiled a line of cosmetics, Fenty Beauty, last month that featured a range of fine-tuned foundations, highlighters, blushers, and a lip gloss that worked for each and every skin tone. “I don’t want women to say, ‘That’s cute, but it only looks good on her,’” Rihanna noted during the time of the launch. Her campaign featured hijab-wearing model Halima Aden as well as Duckie Thot.
Echoing the words of Arnaut, how exactly does one portray in a fresh way one of the most photographed women in the world? “Celebrity stylist Anya Ziourova had the answer, and during one of our many Skype meetings, she revealed that the pop star has a real adoration for Queen Nefertiti, and has her iconic bust tattooed on her ribcage,” he says.
The singer’s reverence for the legendary Queen is unsurprising. Ruling in Ancient Egypt next to her husband Pharaoh Akhenaten almost 3,500 years ago, Nefertiti still reigns as one of the most beloved figures from the Middle East. Known for her unmatched beauty — Nefertiti means “the beautiful one has come” — the Ancient Egyptian queen, who had a very active role in the country’s political sphere, is the picture of women’s empowerment.
Rihanna follows the other ground-breaking women to appear on the cover of Vogue Arabia, including Gigi Hadid, Halima Aden, Bella Hadid, and October’s special issue featuring four iconic Arab models: Afef Jnifen, Farida Khelfa, Kenza Fourati, and Hanaa Ben Abdesslem.
The magazine is available on newsstands on Nov 1.
Watch Rihanna during her Fenty Beauty promotional tour in Madrid! We also took time to make some HD screen caps, enjoy!
The successful FENTY x PUMA by Rihanna is a newcomer to the list of nominations in this year’s Urban Luxe Brand category at the British Fashion Council’s Fashion Awards.
Votes were cast by 2,000 members of the fashion industry across disciplines that include media, retail, communications and photography, with the voting body covering 38 countries.
“We are delighted to announce the nominees for the 2017 Fashion Awards,” says Nadja Swarovski, member of the Swarovski executive board and principal sponsor of the awards. “These fantastic talents are the very best of the global industry… Young designers are the heartbeat of our business, and it is up to all of us to foster and champion their vision.”
In 2016, The Fashion Awards underwent a rebrand, losing the “British” from its title in a bid to make the awards more international.
Urban Luxe Brand Nominees
Fenty Puma by Rihanna
The Fashion Awards is a key fundraiser for the BFC’s education foundation. Last year, the event raised £700,000 (about $920,000 at current exchange), of which £300,000 ($400,000) was used to support young British talent through scholarships. The remaining funds were allocated to Newgen, the scheme pioneered by the BFC in 1993 to nurture and support emerging talent by offering new designers mentoring as well as a platform to show at London Fashion Week. In the last academic year, the programme awarded over £100,000 ($130,000) across 12 BA and MA scholarships. The BFC will look to broaden the variety of scholarships available in the year ahead. This year, Swarovski has pledged £300,000 to the BFC’s education programme in advance of the fundraiser.
Rihanna rocked a new hair-do for the third day in a row while hitting the gym in NYC on Saturday (Oct 21st). In the evening she was photographed leaving the iconic recording studio Electric Lady Studios, where artists such as David Bowie, John Lennon, Lady Gaga and more have recorded.
After a quick visit to Abu Dhabi, Rihanna is already back to work in New York. She was spotted out and about in the city (Oct 19th), supposedly leaving a video shoot set. Visit our candids gallery for all latest photos.