Rihanna, the ultimate multi-tasking queen, capped off her whirlwind New York Fashion Week with a bang on Thursday night (Sep 14th). First, the Grammy-winning singer released her long-awaited cosmetics line, Fenty Beauty, on September 8 and was met with massive praise from both beauty critics and fans. Two days later, she debuted her spring 2018 Fenty x Puma runway collection with a crowd-pleasing, high-octane, motocross-themed show held at the Park Avenue Armory. And finally, at her third annual Diamond Ball on Thursday night, she shined bright like a diamond and helped raise nearly $1 million (and counting) for the Clara Lionel Foundation, a nonprofit named in honor of her grandparents, Clara and Lionel Braithwaite. The ultra-glamorous black-tie affair drew Beyoncé, Jay-Z, Leonardo DiCaprio, Trevor Noah, Jamie Foxx, and more of the New York City A-list who weren’t too worn out by Fashion Week for one last party.

For Rihanna, creating the Clara Lionel Foundation five years ago has been one of her greatest accomplishments, and she says that through her grandparents, she has learned to become selfless.

“They’ve been my biggest role models in my life. They gave me a new perspective and taught me not to be selfish and to give back to people,“ Rihanna said inside the lavish ball held at New York’s Cipriani Wall Street. “My grandmother instilled in me a kind spirit to always help people. She’s very giving. My grandfather taught me to have a strong work ethic and that everyone can make a difference by helping each other. Creating this foundation is the most important thing I’ve done with my life. I love music, I love fashion, I love makeup, I love everything that I have done, but giving back is the most important and I want to help and make a difference in people’s lives.”

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September 11th, 2017

Fashion, retail and beauty’s top leaders will gather for the annual WWD Apparel + Retail CEO Summit Oct. 24 to honor their own and download the latest industry intelligence and news, including an update from Rihanna.

The powerhouse multihyphenate is expected to talk about her Fenty x Puma clothing and shoe line, her beauty launch and other projects.

In addition to deep dives into the latest trends in the industry — from how technology is changing everything to how private equity companies are playing the field to how consumer tastes are shifting — the summit will feature the second annual WWD Honors ceremony.

Karl Lagerfeld will receive the John B. Fairchild Honor, which is dedicated to the lifetime of service and fashion influence of WWD’s late chairman and editorial director.

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You had to be cautious walking into Rihanna’s Fenty x Puma show at the Park Avenue Armory tonight (Sep 10th). The venue was shrouded in almost complete darkness, save for the glow of overhead lights that shone on the glittering pink mountains of sand in the middle of the space. In fact you could have easily missed the scarily steep ramps that were sitting at each end of the runway altogether. The sound of engines revving backstage, however, was unmistakable. And as the lights went up and the fog machines began to blow, the vrooming got louder and boom! A motorcycle sped out from the curtains, flying through the air with a 360 flip and a perfect land on the other side. Three more motocross stuntmen followed: was this a fashion show or the Big Apple Circus?

It was, by and large, the jolt that New York Fashion Week needed after what has been a pretty subdued round of weekend shows. Rihanna’s event was primed to be a highlight, but few could have anticipated tonight’s breath-taking spectacle. After the jumps, spins, tricks, and parade of Fenty x Puma’s motocross-meets surf looks, the Bad Gal took her bow—or ride, we should say. She came in with her hands raised in the air, perched on the back of a motorcycle, blowing kisses to the elated crowd.

The event
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September 8th, 2017

New York, NY (September 7, 2017) – Rihanna, in partnership with Kendo Brands, a LVMH-owned beauty developer, launches her global makeup brand, Fenty Beauty, in an unprecedented 1,600 stores across 17 countries in one day. The beauty industry’s most anticipated launch, Fenty Beauty was created by Rihanna with a vision that’s always ahead of the game – Fenty Beauty redefines the rules with light-asair formulas that love to be layered, in a global lineup of shades designed for all.

Rihanna was inspired to create Fenty Beauty after trying to find products that worked across all skin types and tones. With Rihanna’s mandate of inclusivity, Fenty Beauty offers a wide range of products for traditionally hard-to-match skin tones, creating formulas that work for all skin types, and pinpointing universal shades.

Just like Rihanna, the brand is both edgy and feminine, with a complexion-focused product assortment developed to work together and provide everyone with Rihanna’s real-life method for killer radiance, The Fenty Face.

“The Fenty Face was created for women of all skin tones, of all personalities,” she says. “These steps are key to starting your makeup, no matter the look you’re going for. This is where the fun begins.”

For Rihanna, the secret to radiance lies in the very first step of the Fenty Face, a soft matte filt’r—because no matter your skin type, adding glow on glow = unwanted shine. The second step? Layer your highlight for strategically-placed glow—it’s all about lighting up where you want. Lastly, get ahead of shine by blotting on the fly, wherever and whenever; Rihanna believes that being photo-ready means being shine-free. Tested backstage, on stage, and in real life, The Fenty Face is the key to unlocking all of makeup’s limitless possibilities. This process is at the core of this 91-sku line, which includes 40 shades of Pro Filt’r Soft Matte Longwear Foundation; 1 universal Pro Filt’r Instant Retouch Primer; 30 magnetic Match Stix Skinsticks, in both matte and shimmer finishes to contour, correct, conceal, highlight and blush; 6 cream-powder hybrid Killawatt Freestyle Highlighters for face and eyes; Invisimatte Blotting Powder and Paper; 1 universal lip gloss known as Gloss Bomb; and a variety of application tools.

In addition to creating every detail of each product in her cosmetics collection, Rihanna also personally appointed three prestigious makeup artists to represent Fenty Beauty around the world. This Global Artistry Team includes James Kaliardos as Resident Artist, and Priscilla Ono and Hector Espinal as Global Makeup Artists.

Fenty Beauty by Rihanna is available starting September 8, 2017 at Sephora, Harvey Nichols and FentyBeauty.com

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Rihanna did not only host a private Fenty Beauty launch party in New York on Thursday (Sep 7th), but also stole the keys to the Sephora store at Times Square to celebrate her products officially hitting the shelves at midnight.

Just as she did with the launch of the pop-up shop for her Fenty x Puma collection before, the pop star jumped behind the cash register to start ringing up her fans, yelling to the cheering crowd, “This is my very first Fenty Beauty customer, this is the very first purchase of life,” before turning to the Sephora employees and the customer and thanking each of them, adding, “I will never forget this.”

Inside the store, Sephora staffers wearing branded “Perfect” shirts were buzzing about, yaaaaas-ing when “This Is What You Came For” blared over the speakers and Instagramming their best booty pops and shoulder shimmies set to “Wild Thoughts.” There was electricity in the air on both sides — fans outside straining for a peek of the pop star inside the building, and store employees looking out at the impending wave of hysteria about to descend on the floor.

Arriving to Sephora
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Inside the exclusive Sephora launch
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September 7th, 2017

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What happens when Rihanna throws beauty’s biggest party?

A secret venue in Brooklyn, New York, set the scene for the launch of Fenty Beauty by Rihanna, a make-up range about to be released simultaneously in 17 countries around the world with the star herself kicking off the party on the night.

When the one and only Rihanna hosts a party, you know it’s going to be off-the-hook huge.

Little wonder then, that the launch extravaganza for the iconic singer’s new make-up line, Fenty Beauty, proved to be just that. Held in New York on Thursday night at Duggal Greenhouse – an appropriately cool industrial-vibe venue on the waterfront in Brooklyn – guests joined in the countdown to Fenty’s official global launch.

Amid tight security and secrecy (the location was only released to attendees at the last minute) and the inevitable media hoopla, 400 party-goers gathered in the sprawling space in an atmosphere of escalating excitement.

At 7.30 the music cut and the crowd surged towards the front of the room with phones aloft, before a huge cheer greeted the star of the night.

Rihanna took to the stage with a huge smile and glowing visage wearing a dazzling golden yellow top and billowing skirt. She welcomed everyone along, explained her desire to create a make-up brand that would suit women of every colour, and urged all on the night to play with the products.

The surrounding screens then erupted into Fenty Beauty’s campaign video clips before being pulled back to reveal a host of rooms dedicated to make-up artists set up to showcase the entire range.

DJs kicked the party off again, bar staff kept the cocktails coming (each named after shades of Fenty Beauty products) and waiters delivered platters of mini-sized bites including burgers, fries and arancini balls.

“I wanted a color that looked good on all skin tones … it’s really important for me in every product,” the singer told reporters at the event. “There are so many different shades and undertones. You just never know so you want people to appreciate the product and not feel like ‘It only looks cute on her.’ ”

Rihanna spent an hour circulating the room, posing happily for photographs, relaxed and happy – despite being mobbed!

While befittingly the stand-out of the night in her extravagant ensemble, it was the artist’s free and adventurous spirit that dominated the dress code for everyone else: meaning there was dress code! The result was a dazzling array of styles from street to glam and everything in between.

Models from the campaign, diverse in ethnicity and captivatingly beautiful, posed for photos too, while New Yorkers mingled with guests who’d flown in from all corners of the globe.

Everyone took their turn in the make-up stations to be colour-matched by the experts and the night ended on a high just as it had began, with every guest gifted with a personalised Fenty Beauty selection.


The Fenty Beauty launch was live streamed on the new brand’s Facebook, watch the full stream below!


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