For the second consecutive season, she’s showing Fenty Puma by Rihanna during Paris Fashion Week.
Rihanna will show her third Fenty Puma by Rihanna collection in Paris for fall 2017. She will return to the City of Light after last season’s well-received show at the swanky, 19th-century mansion the Hôtel Salomon de Rothschild. Her first collection for fall 2016 was shown in New York at 23 Wall Street. The date and venue for the fall 2017 show have not been disclosed, but supposedly it will involve an after party.
According to industry sources, Rihanna has been working with a different designer each season, though they’re not public collaborations. For example, Adam Selman, who worked with her on her River Island Collection in 2013 and has done much custom work for her, was backstage at her spring 2017 show. Its girly/sporty/street look was very much in line with his aesthetic. It couldn’t be learned who she’s been consulting with for the next collection.