FENTY x PUMA SS18 Release

SS18 @FENTYXPUMA is out NOW! ?? So excited for y'all…

Happy 30th Birthday Rihanna!

Since there are so many of us, words can’t describe…

Rihanna performs and wins at the 2018 Grammy Awards

Rihanna and Kendrick Lamar took home the Grammy Award for…

Fenty Beauty MATTEMOISELLE Lipsticks

Ett inlägg delat av badgalriri (@badgalriri) 26 Dec 2017 kl….

has tapped into a palpable void
in the market for more inclusivity
in commercially sold beauty products.
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Sneakers designed by Rihanna helped Puma SE report fourth-quarter earnings that topped analysts’ estimates.

The limited-edition “Creeper” shoes became the singer’s first footwear line for the German company when they went on sale in the second half of last year, bringing Puma attention on social media and in the press. A second line known as “Eskiva” followed in November, and the brand plans to introduce a full collection of shoes and apparel under the Fenty by Rihanna label later this year.

“She can sell sneakers and Puma is onto something here which we haven’t seen yet in the women’s area,” Chief Executive Officer Bjoern Gulden said at a press conference at the company’s headquarters Thursday.

Rihanna became Puma’s women’s creative director just over a year ago, helping the brand make inroads in the women’s market. That deal, and this summer’s Euro 2016 soccer tournament, could pad revenue in 2016, according to Berenberg analyst Zuzanna Pusz.

Puma’s 2015 fourth quarter earnings managed to surpass analyst predictions with €879 million (roughly $975 million) in sales, which are up 17.1 percent from fourth quarter 2014 and far beyond expert projections of €847.9 million.


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Global Sports Brand PUMA and Women’s Creative Director Rihanna presented the FENTY PUMA by RIHANNA AW16 Collection at New York Fashion Week.

Overcome by environmental elements and an ominous mood-inducing energy, frostbitten models walked the runway with a bold chill. Just like the collection’s namesake creative director, the first season driven by Rihanna is nothing short of unexpected with a full collection of footwear, apparel and accessories for both women and men inspired by Japanese street culture with a haunting twist.

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Rihanna and Puma have revealed a new style of sneakers – the Fenty Trainer.

Set to debut in three tonal offerings, the Fenty Trainer’s most noticeable feature is the height of the shoe, particularly the elongated tongue. Additional height is also seen on the back pull tabs of the shoe. The lacing of the shoe is a slip-on design as no laces appear on the shoe.

The Puma stripe that appears on the side panels manages to blend in nicely with the rest of the shoe. Additional Puma branding appears on the midfoot to complete the major features of the shoe. Coming in either Red Alert, Whiteout, and Blackout colorways, you will be able to pick up any of these pairs beginning February 26th.



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