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Rihanna’s “Anti” album arrives on the Billboard 200 as lead single “Work” debuts in the Hot 100 top 10 and No. 1 on Digital Songs.

Rihanna makes a splash on Billboard’s charts this week, as her new album Anti arrives on the Billboard 200 while its lead single “Work” debuts in the top 10 on the Billboard Hot 100 and at No. 1 on the Hot R&B/Hip-Hop Songs chart.

‘ANTI’S ARRIVAL: Despite being available for only a fraction of the chart tracking week, Anti starts at No. 27 on the Billboard 200 albums chart dated Feb. 13, bowing after only a little more than a day’s worth of activity in the marketplace, as the latest chart’s tracking week ended on Jan. 28. (The chart, and all of Billboard’s charts dated Feb. 13, will be posted to Billboard.com on Feb. 2.)

Anti was released through Tidal’s streaming service on the evening of Jan. 27. (It was not released commercially until Jan. 28 through Tidal, and then through all digital retailers on Jan. 29. A physical CD release for the album is scheduled for Feb. 5.)

The Billboard 200 ranks the most popular albums of the week based on multi-metric consumption, which includes traditional album sales, track equivalent albums (TEA) and streaming equivalent albums (SEA). The chart’s tracking week runs Friday through Thursday each week.

Anti’s bow on the chart is largely driven by track sales and streaming activity of its lead single “Work” (it was released at 8 a.m. ET on Jan. 27) along with streams of the album’s tracks. In the week ending Jan. 28 in the U.S., “Work” sold 126,000 downloads and Anti album generated 4.7 million streams for its songs, according to Nielsen Music. A small number of sales for the Anti album were registered in the week ending Jan. 28, but not enough for the set to chart on any of Billboard’s pure album sales charts.

Anti’s streaming debut on Tidal was concurrent with its availability — in a limited quantity — as a free download, supported by Samsung. Anti generated 1.47 million downloads globally in less than 15 hours. Those gratis downloads do not count toward the charts or Nielsen Music’s sales figures.

Industry forecasters expect Anti to make a big leap up the Billboard 200 chart next week — possibly to No. 1 — after the album has a full week of activity behind it. Prognosticators suggest Anti could shift around 125,000 in equivalent album units in the week ending Feb. 4, which could power the album to No. 1 on the chart dated Feb. 20. If Anti hits the top, it will mark Rihanna’s second No. 1, following her previous studio album, 2012’s Unapologetic.

TOP 10 ON THE HOT 100: Rihanna roars in at No. 9 on the Hot 100 with Anti lead single “Work” (featuring Drake) — her 27th top 10 hit, and Drake’s 15th. She now ties Mariah Carey, Janet Jackson and Elton John for the fifth-most top 10s in the Hot 100’s history. (Madonna leads with 38.) “Work” is Rihanna’s milestone 50th Hot 100 hit.

(more…)

Posted by An.J / Filed under: Album, anti, Charts / Leave a comment?